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Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen Advanced Audiences” on some of the region’s most prominent DSPs.

The campaign launched on social media with hundreds of applicants vying for the role, with one lucky winner eventually donning the custom-made Pickle costume and traveling to Spain for the festival.

Agencies were not involved in a traditional pitch, instead following an iterative and collaborative approach that reflects the company’s dedication to building partnerships that align with its sustainable and responsible approach to doing business.

Measurement of the YouTube CTV app in Nielsen ONE Ads, the company’s cross-platform campaign measurement product suite, includes co-viewing and will be deduplicated against other YouTube exposures across computers and mobile devices.

Focusing on Google Pixel’s ‘Circle To Search’ feature, the TVC sees ex-West Coast Eagles player Nic Naitanui finding unexpected inspiration in a seemingly everyday moment.

The campaign aims to encourage and motivate buyers, sellers and renters to ‘Keep Moving’ towards their next home, with Australia’s number one address in property there to help throughout the property journey.

The increase in automotive advertising was driven by strong investment from the sector’s key players, as reflected by the list of Top 10 Ad spenders for the auto sector for FY 2024:

Hyundai Motor Company Australia has announced its partnership with 36 Months, a pioneering social initiative dedicated to raising the legal age for social media app usage from 13 to 16

The acquisition is the latest step from Havas to accelerate its Converged global strategy and the transition to an even more client-centric, audience first, integrated approach.

The appointment follows a competitive pitch process and builds upon Edelman’s existing base of fashion and lifestyle clients in Australia.

At the event, it was announced that Adam Kennedy has been appointed managing director of VML in Perth, in addition to his current role as managing director of VML in Brisbane.

The research found that retail websites are approximately 50% more effective at driving a response from shoppers than social media.

 This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.

Australian investment platform Stake has named 72andSunny its creative partner covering brand strategy, brand design, and integrated communications.

This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023.

A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

Serving as a pivotal extension of Grill’d’s internal product, tech, and creative teams, DEPT hit the ground running and both teams collaborated closely to launch Grill’d’s new iOS/Android app.

 The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia.

Nielsen’s list of Australia’s Top 20 categories by ad spend for 2023  is the result of detailed analysis, which delivers an accurate view of advertising trends and spending by category between January and December last year.

This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

VOZ is an innovation that blends broadcaster viewing data from conventional TV sets with connected devices, such as smart TVs, computers, tablets and smartphones.