Marketing Report
Australian burger brand Grill’d unveils new app and appoints DEPT as digital partner

Australian burger brand Grill’d unveils new app and appoints DEPT as digital partner

 Grill’d, Australia’s favorite home-grown burger brand, has picked global digital agency DEPT, following a multi-agency pitch, as its partner for creating leading digital experiences to fuel its rapid expansion.

Serving as a pivotal extension of Grill’d’s internal product, tech, and creative teams, DEPT hit the ground running and both teams collaborated closely to launch Grill’d’s new iOS/Android app.

The app has undergone a complete transformation focusing on enhancing user experience and efficiency. New functionalities include revamped ordering for speed and convenience, easier access to benefits in the improved loyalty program Relish, and integration of the community program “Local Matters” for an engaging restaurant-like experience.

The backend architecture was re-engineered to eliminate redundant information handling, a simplified sign-up process, and an effortless selection of preferred burger combinations for the Favourites section.

To serve hungry customers and provide them with tasty solutions, DEPT has also redesigned the Grill’d website and brought the sizzle of the Grill’d app experience to the web. You can now order your favourites, cater your next party and donate to local matters all in one place.

Anna Pearce, Head of Digital and Relish, Grill’d:  “We were impressed with DEPT’s deep understanding of our business and the high quality of solutions. Their experience in QSR and eCommerce was especially relevant for us, and we look forward to working with them to elevate Grill’d to the next level of growth.”

Evan Davey, Partner and VP of Growth, DEPT: “We’ve admired Grill’d’s impact-driven business for a while and are thrilled about this partnership. We’re ready to push the Aussie burger market to the next level with a compelling, holistic digital solution for Grill’d that continues to engage their customers and impact the bottom line.”

The last 12 months have brought significant growth for DEPT in Australia, with the addition of several new clients including Pit Viper and Grill’d. With offices in Sydney and Melbourne and a staff of over 150, the digital agency has cemented its position as a booming strategic and innovation hub in the wider APAC region, delivering impactful digital solutions that resonate with the values of its clients.