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Inês Bernardo is the Creative Director at Scrambled, a creative production agency specializing in food content. The agency brings brand’s visions to life through compelling visuals and impactful storytelling. Now part of the PAKT Group, Scrambled has joined forces with Nosh Food Films, creating an unstoppable force in the global food and beverage content production scene worldwide.

My main reason for attending SXSW this year was the tremendous developments in AI.

Peter Deng, the Vice President of Consumer Products at OpenAI and the leading figure behind ChatGPT, was interviewed yesterday on the main stage of SXSW. The topic? ‘AI and Humanity’s Co-evolution’.

Besides the Smoked Brisket Breakfast Tacos, I also have to get used to how differently new tech is viewed here

SXSW doesn't really start until you attend the launch of Amy Webb's Emerging Tech Trend Report. The first event on day two. The big takeaways? Due to the rise of AI, humanity is on the eve of the largest tech supercycle we have ever experienced. A supercycle that will impact our lives in an irreversible way