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Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.

YouTube is a critical channel for advertisers to reach their audiences.

Paramount Global has announced an exclusive partnership with YouTube to livestream the world premiere event of the Paramount Pictures theatrical release, Top Gun: Maverick.

Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long

YouTube is adding more creator tools including NFTs, video effects and Live shopping, expanding the ways creators will be able to connect with fans and monetise their content.

Among US social video viewers, YouTube is the most popular place to watch live content, with 52.0% tuning in on the platform.

The business is larger than YouTube’s ad business, which grew 46% to $28.85 billion last year, per a filing from parent company Alphabet.

Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.

Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  

Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.

YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.

The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms

Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:

In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.

Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.

Kantar has announced its migration to Ads Data Hub, Google’s cloud-based solution that enables customised analysis of YouTube ad campaigns while protecting user privacy.

YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.