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Barrington Media Group and Nielsen announce multiyear agreement
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.
Spanish Broadcasting System signs multi-year agreement with Nielsen Audio
Nielsen has announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services.
Nielsen completes sale of global connect business to Advent International
Nielsen Holdings has announced that it has completed the previously announced sale of NielsenIQ to affiliates of Advent International, in partnership with James “Jim” Peck.
Nielsen and Roku to expand traditional TV and streaming coverage
Roku, Inc. and Nielsen have announced a strategic alliance between the two companies that will help shape the future of media measurement and TV advertising in a streaming-first market.
Nielsen and Marquee ink TV measurement services deal
Nielsen and Marquee Broadcasting Group, a privately held broadcasting company that owns several television stations, have announced a multi-year agreement whereby Nielsen will provide local TV measurement services for all broadcast stations.
Nielsen Media appoints Caroline Clarke new head of editorial content strategy
Nielsen has announced that Caroline Clarke will join the company as Senior Vice President of Editorial Content Strategy, effective immediately.
Nielsen renews multi-year agreement with Tegna for TV ratings and insights services
Nielsen has announced a multi-year renewal agreement with TEGNA Inc. , a news platform with 64 stations in 51 markets.
KTSF AND Nielsen reach long term agreement for measurement services
Nielsen and KTSF have announced an agreement under which Nielsen will provide a comprehensive suite of measurement services.
Nielsen names Jamie Moldafsky as chief marketing and communications officer
Nielsen Holdings plc has announced that Jamie Moldafsky, a three-decade marketing veteran, will join as Chief Marketing and Communications Officer, effective immediately.
Bain & Company and Nielsen Global Connect launch commercial alliance
Bain & Company and Nielsen Global Connect have entered into a non-exclusive agreement with the aim of helping the consumer packaged goods (CPG) industry improve their commercial capabilities in the areas of pricing.
Nielsen adds 55 million devices to scale addressable TV
Nielsen says it has added addressable measurement to its National TV currency.
Nielsen announces sale of global connect business to Advent International for $2.7 billion
Nielsen Holdings plc. has announced that it has signed a definitive agreement under which affiliates of Advent International in partnership with James “Jim” Peck, former Chief Executive Officer of TransUnion, will acquire the Nielsen Global Connect business for $2.7 billion.
Nielsen enhances omnichannel campaign activations for advertising within marketing cloud
Nielsen has announced that they are making sweeping changes to their Nielsen Marketing Cloud solution to enable advertisers to activate against an omnichannel campaign strategy.
Adsquare and Nielsen strengthen out-of-home media buying
Nielsen has announced integration with Adsquare, enabling European marketers to intelligently target audiences for out-of-home media buying.
Nielsen and Translation Enterprises partner to provide cultural insights to marketers
Nielsen and Translation Enterprises are teaming up to create an offering to help brands activate, plan and measure what resonates in popular culture.
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