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Additionally, Gracenote has tapped Magnite the largest independent omnichannel sell-side advertising company, as the first SSP to support and scale these new CTV categories.

The use of the object detection technology enables Nielsen to offer comprehensive competitor analysis on logo usage, or any object featuring within an advert, for its clients.

In this newly created role, Akhil will be responsible for expanding Nielsen's value proposition to the advertising ecosystem through new digital products and enhancements.

Nielsen, a global player in audience measurement, data and analytics, has appointed Jared Grusd as Chief Executive Officer (CEO) of Gracenote, effective July 8, 2024.

Nielsen, a global player in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in the UK.

The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

Powered by Nielsen’s Streaming Content Ratings service, which provides audience insights for programs and episodes across streaming platforms, SAG-AFTRA will have an objective source of domestic viewership data for original streaming programming

The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching  content on their TVs and smartphones.

The report, which surveyed nearly 2,000 global marketers, found that marketers continue to view social media, search, online/mobile video, and online/mobile display as the most effective marketing channels for ROI.

 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

As part of the new agreement, Circle City will now leverage Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television.

Nielsen, a global player in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media.

The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search.

As Global Chief People Officer, Marzicola will lead Nielsen’s Global HR function, and will oversee talent initiatives that engage employees, connect back to strategic priorities and ultimately drive company growth.

Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.

Nielsen’s list of Australia’s Top 20 categories by ad spend for 2023  is the result of detailed analysis, which delivers an accurate view of advertising trends and spending by category between January and December last year.

Nielsen’s Local TV solutions deliver comprehensive measurement across the myriad of platforms, devices & advertising models in all markets, large and small.

With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

The broadcast averaged 120.3 million viewers on CBS alone, making it the largest audience for a single-network telecast to date

The company will continue to utilize Nielsen’s streaming platform and content ratings for insights related to its SVOD and FAST/AVOD services, as well.