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With the new integration, advertisers and agencies can compare ad performance on ReachTV across screens, and understand ReachTV’s unique contribution for live sports programming.

Nielsen will sync the Acxiom Real ID into the Nielsen ID system so that agencies and marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media.

With the media landscape now so fragmented and complex, the report aims to help advertisers and publishers navigate their way through an ecosystem that is more nuanced and multifaceted than ever before.

The report delves into the number of active FAST channels in key markets, the amount of available content and FAST program level metadata including type, genre, recency and exclusivity.

With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.

This enhanced integration allows advanced audiences created within TransUnion’s TruAudience platform to be seamlessly shared to and measured by Nielsen ONE, the company’s cross-media measurement solution.

This collaboration aims to establish new benchmarks for effective campaign measurement.

This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors.

 The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. 

Multiple streaming platforms claimed 2024 ARTEY Awards, including Disney+, Max, Netflix, Peacock and Prime Video.

Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.

This guide offers essential cross-media data and audience insights to navigate today’s complex advertising landscape confidently.

By bridging creative evaluation with brand and sales lift, Nielsen will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes.

The solution fixes the consumer problem of finding live sports by providing streaming and linear video platforms an easy-to-implement metadata solution that connects the entire sports video ecosystem.

The report highlights how the industry’s top players, including fast food giants and emerging health-conscious brands, have adapted their strategies over the last ten years to stay competitive in a rapidly changing media and consumer environment.

Nielsen, a global player in audience measurement, data and analytics, has announced an expanded multi-year agreement for Local TV measurement with American Spirit Media, based in Charlotte, North Carolina.

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video on-demand (SVOD) programming to identify global content trends and changes over time.

This vote of confidence in Nielsen’s first-party data integration makes Nielsen the first accredited live-streaming solution with persons-level granularity.

Nielsen, a global player in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.

Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.

The deal also includes the use of Nielsen’s National Respondent Level Data (NRLD), which comprises the most granular audience measurement data through big data and panel inputs.