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This collaboration aims to establish new benchmarks for effective campaign measurement.

This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors.

 The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. 

Multiple streaming platforms claimed 2024 ARTEY Awards, including Disney+, Max, Netflix, Peacock and Prime Video.

Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.

This guide offers essential cross-media data and audience insights to navigate today’s complex advertising landscape confidently.

By bridging creative evaluation with brand and sales lift, Nielsen will deliver deeper insights on the performance of ad creatives to power ad effectiveness and desired outcomes.

The solution fixes the consumer problem of finding live sports by providing streaming and linear video platforms an easy-to-implement metadata solution that connects the entire sports video ecosystem.

The report highlights how the industry’s top players, including fast food giants and emerging health-conscious brands, have adapted their strategies over the last ten years to stay competitive in a rapidly changing media and consumer environment.

Nielsen, a global player in audience measurement, data and analytics, has announced an expanded multi-year agreement for Local TV measurement with American Spirit Media, based in Charlotte, North Carolina.

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of subscription video on-demand (SVOD) programming to identify global content trends and changes over time.

This vote of confidence in Nielsen’s first-party data integration makes Nielsen the first accredited live-streaming solution with persons-level granularity.

Nielsen, a global player in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in India.

Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.

The deal also includes the use of Nielsen’s National Respondent Level Data (NRLD), which comprises the most granular audience measurement data through big data and panel inputs.

This collaboration enables Amagi to serve as a one-stop shop for customers, simplifying the process of getting programming onto major FAST platforms and in front of entertainment-hungry viewers worldwide.

Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 11 global markets, the launch in Japan means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.

Nielsen Advanced Audiences will be available for digital campaigns and all digital activations by simply searching for “Nielsen Advanced Audiences” on some of the region’s most prominent DSPs.

The alliance brings together Video Research’s linear TV measurement expertise and infrastructure (currently Japan’s linear TV measurement currency) with Nielsen’s technology, coverage, and global backing, pairing the scale of big data with granular insights and local market needs.

Measurement of the YouTube CTV app in Nielsen ONE Ads, the company’s cross-platform campaign measurement product suite, includes co-viewing and will be deduplicated against other YouTube exposures across computers and mobile devices.

Nielsen has been at the forefront of driving cross-media audience measurement and through Nielsen ONE is providing the industry with a deduplicated view of ads and programs across linear, streaming, and digital.