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The initiative forms part of Land O’Lakes’ Modern Rural Collective (MRC), a network of storytellers, marketers and brands focused on redefining how rural and urban communities connect through storytelling and shared aspirations.

The growth rate significantly outpaces that of neighbouring Germany and Switzerland, underscoring Austria’s momentum in brand value across the region.

Brand Finance’s research highlights Nike’s consistently high performance across brand strength metrics, particularly in price acceptance across key markets.

Real Madrid and Barcelona account for 70% of the total brand value of all LALIGA clubs, underlining a stark concentration of brand value.

The glow-up began with the creation of the Fine Fragrance Collection, putting superior fragrance at the heart of the brand.

This brand project will help unify BaptistCare’s purpose, values and strengths through a compelling new narrative. It is not only a visual identity shift but also a catalyst for cultural alignment and transformation.

The Adidas brand is valued at EUR16.6 billion, up 23% this year.

First is BrandSustainability, which helps brand owners to understand what people think about their brand when it comes to sustainability and how this contributes to brand growth.

Based on a nationwide survey of 330 anglers, the report provides data-driven intelligence to help fishing brands, retailers, and marketers navigate shifting consumer behaviors in one of America’s most passionate outdoor industries.

Now operating more than 8,600 properties across 139 countries and territories- with nearly half of 2024’s additions coming from the lifestyle and luxury segments - this growth underscores Hilton’s focus on experience-led travel and premium positioning.

This collaboration aims to integrate Paradigm Sample’s advanced data collection capabilities with Interbrand’s brand valuation expertise, to offer clients a comprehensive approach to understanding and enhancing brand value.

If you define your game, you’ll know the game of… your name! Here is a sampling of the many great names we developed for what are now thriving brands across the globe.

Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021.

She will report to Interbrand’s Global CEO, Gonzalo Brujó and takes a position on Interbrand’s Global Executive Leadership Team.

NXTminds is a cutting-edge ex intermediary specializing in IT, data, and AI professionals. The company is at the forefront of helping organizations navigate technological innovation and transformation.

Living in New York, I often find myself inspired by the city’s creativity and innovation. While walking down Fifth Avenue, I came across Louis Vuitton’s bold statement

With Walmart Connect’s data and reach, Obviously identifies top-performing influencer content and amplifies it through precision-targeted ads that engage shoppers at key moments.

Since 2009, Havas' Meaningful Brands study has provided insights into people's evolving expectations of brands, highlighting what drives attachment, loyalty, trust, and cultural relevance in the B2C space.

Now, Clinch and Linqia have joined forces to offer advertisers a streamlined solution to reach audiences with high-performing dynamically personalized creator-content ads, virtually everywhere they consume media.

VML, the global creative agency, has announced the launch of Brand Design at VML, a studio specialising in powering brand growth through design.

Havas has measured Meaningful Brands annually since 2009, furthering a commitment to bringing data science, insights, and an understanding of people to the core of its strategic methodology across businesses, brands, and markets