Marketing Report

Tagresults

Apple expands Today at Apple Creative Studios providing new opportunities to young creatives

01-06-2022 | 08:10:00
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.

[eMarketer] Apple could launch a subscription for its iPhones this year

30-03-2022 | 12:03:00
The move could also help reverse weakening consumer demand and encourage shoppers to buy directly from Apple instead of through their mobile carriers or other third-party retailers, maximizing the company’s profits.

[eMarketer] Meta finds a fitness pipeline in the Apple ecosystem 

15-03-2022 | 07:30:00
The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.

[eMarketer] Spotify will widen lead over Apple podcasts despite controversy

01-03-2022 | 08:03:54
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.

[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny

12-01-2022 | 06:15:27
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.

[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones

30-11-2021 | 14:59:51
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.

Apple introduces the News Partner Programme to support journalism

31-08-2021 | 12:34:54
The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability.

Apple launches studios targeting young creatives

25-06-2021 | 12:50:04
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.

Apple avails Apple Podcasts Subscriptions and channels in 170 countries

18-06-2021 | 15:45:59
Listeners in more than 170 countries and regions can purchase subscriptions for individual shows and groups of shows through channels, making it easy to support their favourite creators, enjoy new content, and unlock additional benefits such as ad-free listening and early access, directly on Apple Podcasts.

[Marketing Week] Bob Koigi: Brands invest in sustainability and green projects

19-04-2021 | 14:36:00
Brands are increasingly investing in green projects and sustainability as they seek to cut down on emmissions and reduce their carbon footprint.

Apple launches $200 million Restore Fund to accelerate natural solutions to climate change

16-04-2021 | 15:20:53
Launched with Conservation International and Goldman Sachs, Apple’s $200 million fund aims to remove at least 1 million metric tons of carbon dioxide annually from the atmosphere.

Apple launches racial equity and justice initiative projects to challenge systemic racism

26-01-2021 | 10:46:34
Apple has announced a set of major new projects as part of its $100 million Racial Equity and Justice Initiative (REJI) to help dismantle systemic barriers to opportunity and combat injustices faced by communities of colour.

[eMarketer] Programmatic digital display advertising is having an identity crisis

21-01-2021 | 08:21:00
Advertisers, publishers, and their partners are now confronting changes to the infrastructure of platforms and devices that will have significant effects on how they do business.

Apple extends clean energy footprint in Europe

10-09-2020 | 16:21:00
Apple has announced it will invest in the construction of two of the world’s largest onshore wind turbines, a source of clean, renewable energy that will bring its supply chain and products one step closer to carbon neutrality.

Featured