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Apple experimenting with AI generated language
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation concepts.
Tech downturn slashes billions from value of world's top brands, report
Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.
[Marketing Week] Bob Koigi: The making of the Apple behemoth
Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.
Apple spent almost $100 billion innovating its products over the last 5 years, research
Apple has for years sustained its position among the top tech companies serving a wide range of customers through innovative products and services that seem to meet emerging market demands.
[eMarketer] Twitter squares off against Apple
The speculation is that Musk wants to transition Twitter away from its ad-supported revenue model into a subscription-based service.
[eMarketer] Google and Apple could shrink Twitter Blue’s revenue potential
With a majority of Twitter users accessing the platform via iPhones and Android devices, Apple’s 30% commission and Google’s 15% cut are poised to affect Twitter’s revenue potential.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
Apple, Microsoft and Amazon are the world’s best brands, Intebrand report
Interbrand has announced its Best Global Brands 2022 ranking at Web Summit 2022. Apple holds onto the number one position for its 10th consecutive year, while Microsoft has moved up into second place, overtaking Amazon.
[eMarketer] Apple to launch satellite distress service for iPhone 14 this fall
The Emergency SOS via satellite feature provided through Globalstar Inc.’s satellite network will be free for two years.
[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.
[eMarketer] Apple, Amazon, Meta, and Google spend $35 million on antitrust lobbying
Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.
[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.
[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.
Apple expands Today at Apple Creative Studios providing new opportunities to young creatives
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.
[eMarketer] Apple could launch a subscription for its iPhones this year
The move could also help reverse weakening consumer demand and encourage shoppers to buy directly from Apple instead of through their mobile carriers or other third-party retailers, maximizing the company’s profits.
[eMarketer] Meta finds a fitness pipeline in the Apple ecosystem
The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.
[eMarketer] Spotify will widen lead over Apple podcasts despite controversy
Come 2025, Spotify’s lead will widen to 13.2 million, while Apple’s growth in the sector will all but stagnate.
[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.
[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.
Apple introduces the News Partner Programme to support journalism
The News Partner Program aims to ensure Apple News® customers maintain access to trusted news and information from many of the world’s top publishers, while supporting publishers’ financial stability.
Apple launches studios targeting young creatives
Apple has announced at Apple Creative Studios, a global initiative that will provide career-building mentorship, professional industry skills training, creative resources.
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