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With the brand purpose of breaking free from traditional gaming constraints, Guardians del Dorado democratizes access to digital entertainment. Leveraging WhatsApp as its platform, the game transcends socioeconomic barriers, reaching a diverse audience.

The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximising return on investments and achieving better business results.

Publicis has undergone a period of sustained momentum over the past years, thanks to its unique model adapted to the needs of some of the world’s leading companies, its unmatched capabilities and the depth of its talent bench.

The wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.

The campaign’s core objective is twofold: repurpose abandoned fishing nets as basketball nets while nurturing love of the game for aspiring young female basketball players across India.

Spinnaker SCA will enable Publicis Sapient to strengthen its capabilities further in agile digital supply chain transformation. 

The announcement follows a thorough review to select an agency partner who will drive further brand growth for Optimum and its suite of powerful connectivity products, including internet, mobile, TV, and phone services for residential and business customers.

The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees, without issuing new shares.

After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

Farquhar previously served as Chief Marketing Officer at Publicis Media, where he led global assignments in a variety of industry verticals, including telecommunications, pharma, and CPG

Most recently CEO of the Americas for Droga5, Nam is lauded for her adept ability to design agency systems and cultures that yield breakthrough ideas and best-in-class talent.

After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.

Publicis Groupe has announced the appointment of Loris Nold, current CEO of its EMEA operations, as its global Chief Financial Officer starting February 2024.

Dutch creative agency Boomerang has won as an additional agency at the Cannes Lions Festival for The Closer for Heineken campaign.

The winners of the Pharma, Health & Wellness, Outdoor, Print & Publishing and Radio & Audio Lions were announced, as well as the Lions Health and United Nations Foundation Grand Prix for Good.

Publicis has launched a tongue-in-cheek campaign that uses a demo of AI itself to playfully recreate reactions of an AI tool it launched six years ago.

Data-driven, enabling dynamic-delivery and powered by the biggest modular-first studio network, PX is built to service engaging personalisation at scale.

WPP, Accenture Accenture’s Song and Publicis Groupe are among the top 25 global agency companies by revenue according to the Ad Age Agency Report 2023.

Practia will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company.

Publicis Groupe has announced the appointment of Demet Ikiler as Chief Operating Officer (COO) of Publicis Groupe EMEA, bringing a new dynamic of leadership to the region.

The strategic acquisition will further reinforce Publicis Groupe Bulgaria’s competencies in digital transformation, adding firepower to its existing offering across digital strategy, data, social media, and digital content creation.