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Samsung is launching a global campaign around the Milan-Cortina 2026 Olympic and Paralympic Winter Games.

Patterson previously oversaw client relationships and the agency’s day-to-day operations, working closely with Charlie Rudd.

Publicis Groupe has signed a definitive agreement to acquire HEPMIL Media Group, one of Southeast Asia’s leading influencer agencies, as the company strengthens its regional leadership in data-driven creator marketing.

Snack food producer Mondelez, known for brands like Oreo and LU, is investing over $40 million in a generative AI tool that aims to reduce advertising production costs by 30% to 50%.

Pay-TV operator Astro Malaysia (Astro), has concluded a comprehensive review of its marketing needs, announcing the appointment of two agencies-on-record (AOR) for its creative and media mandates, effective in 2026.

Growth was broad-based across all regions, with the U.S. accelerating to +7.1%, reflecting continued client demand and momentum in AI-led services.

Velury will manage content studios, global production hubs and proprietary AI platforms, including GenAI partnerships, with a focus on delivering personalised, scalable content for clients.

The acquisition expands Publicis Groupe’s network of specialized talent hubs, improving execution and flexibility across markets.

The launch is designed to give brands an integrated solution for social and influencer marketing in the Australian market.

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

In this interview with Marketing Report, Schwarz explains how the agency is integrating innovation into its creative output in one of the world’s most diverse regions.

The COE will focus on supporting clients in their journey to adopt AI-accelerated business IT software and architecture, leveraging NVIDIA’s cutting-edge technologies and infrastructure.

 In recent years LePub Amsterdam, one of the key hubs of the LePub global network, has steadily established itself as a leading force in the creative industry.

Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide. 

Adopt’s innovative approach, coupled with its experienced team and distinguished network of talent, will further strengthen Publicis Groupe’s ability to harness the power of athletes and sport to accelerate iconic and authentic cultural brand connections.

Titled 'Strangers', the three-minute 44-second film tells the stories of eight people whose lives were saved by a single organ donor. Without dramatic twists or overstatement, the film lets the idea speak for itself, showing how one act can create a lasting legacy through others.

Now, the agency is taking innovation further with LeGarage—the new capability built to Invent Culture Forward. In a world where consumers are desensitized to incremental change, brands must move beyond surface-level upgrades to create real impact.

Global beer brand Heineken has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. 

Publicis Groupe has entered into a definitive agreement to acquire BR Media Group, Latin America’s influencer marketing and content company, with a network of over 500,000 creators including 80% of the region’s leading influencers. 

Screening Time Off provides tangible tools and resources empowering companies to flexibly address common barriers that their employees experience in identifying existing policies and benefits.

Suhaila will join the community responsible for leadership and transformation of Publicis Groupe’s  key global clients in Asia Pacific.