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The figures come from The State of Influencer Marketing in Europe 2025, a benchmark study from Kolsquare produced with NewtonX, which positions the UK as one of the most active markets in Europe.

The agency will manage BTC’s digital presence across platforms, shaping its social strategy, content output, creator collaborations, and influencer-driven storytelling.

In a fragmented digital world, the race to capture the attention of influential trendsetters is intensifying, with new research revealing their disproportionate power to shape both consumer habits and multi-million-dollar business deals.

The influencer marketing platform market continues evolving as social media channels demonstrate varying engagement dynamics.

They will be responsible for developing an influencer strategy for the total Jack Daniel’s trademark in the UK, which includes Tennessee Whiskey, Flavours (Apple, Honey and Fire), and the Super Premium portfolio

Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

Like its 2022 voter registration push featuring the same product, the campaign includes boxes designed to look like tampon packaging and instructions on how and where to vote. The faux product purports to be “free from lead, arsenic, and other heavy-flowing misogynists.”

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rat

The role of influencer, someone able to monetise followings on websites and apps like Instagram and YouTube, was the sixth-most popular career choice among UK children aged 6 to 171.

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

The Polish Organization of Advertisers (Polska Organizacja Reklamodawców - POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe.

The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

Nielsen, a global player in audience measurement, data and analytics, has identified for the first time the drivers of brand lift on emerging media, illuminating common factors that drive campaign performance.

The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.

Emplifi, the customer experience platform, has released social data highlighting a significant rise in growth and activity for finance influencers on Instagram and YouTube between January and August, 2022.

Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.

The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.