Marketing Report


[Column]: Henri Lessing: Why YouTube Shorts could be the TikTok Killer

06-11-2023 | 12:52:00
TikTok, Instagram, and YouTube are all vying to become the dominant player in the world of vertical videos.

Jennifer Feaster: Homegrown Influencers: The power of Co-Creation

08-09-2023 | 09:45:00
The most valuable brand ambassadors are your loyal customers, dedicated employees, and nano/micro-influencers who genuinely believe in the quality of your product and speak highly of it.

[Column] Henri Lessing AGE Media: The Magic of Love Brands

24-08-2023 | 12:16:00
With the upcoming F1 race on Sunday, August 27th in Zandvoort, I would like to share this remarkable YouTube video with you

[Age Media] Discover the Power of YouTube Native Content

15-08-2023 | 13:03:00
Mastering the YouTube game is already quite a challenge for content creators, and especially for brands aiming to create successful branded content

[Marketing Week] Bob Koigi: Content is king

11-05-2021 | 10:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.

AGE Media partners with The Body Shop for campaigns to make positive contribution to the world

10-05-2021 | 13:45:00
In collaboration with The Body Shop, AGE Media is developing three special campaigns aimed at making a positive contribution to the world. As in previous years, AGE Media stands as a trusted partner to The Body Shop in their influencer marketing in 2021.

[Column] Henri Lessing: How to top your niche on YouTube with contextual targeting

02-04-2021 | 15:43:00
Digital marketing, just like fashion, evolves and changes faster than light speed. YouTube influencer marketing is also not stagnant:

[Column] Jeffrey Pater: The Exciting New Age of Creators

04-03-2021 | 10:33:00
In the last few years, the YouTube algorithm has gone through an enormous change. Viral content is no longer the go-to format for new creators.

[Column]Gregory Edelenbos: Seven misconceptions about creating branded content on YouTube

25-02-2021 | 09:25:00
Because of the global lockdown, online activity has skyrocketed. Marketing leaders predict that many more companies will invest in branded content in 2021.

[eMarketer] Influencer marketing in US

13-01-2021 | 13:36:00
Despite a number of US marketers slashing spending on influencer marketing due to the devastating effects of COVID-19, there has been a marked interest in working with influencers.

[Column] Jennifer Feaster: Why we believe live streaming is a gold mine for brands in 2021

08-01-2021 | 15:16:00
Live streaming brought China $6 Billion USD in sales within one day and while some companies are still not sure whether they should give it a try, others are increasing their revenue by millions in the blink of an eye.

[Column] Henri Lessing: Why we believe YouTube will become number one in music streaming

21-12-2020 | 11:06:00
YouTube has always been an integral part of the music business. However, the platform is taking the music-streaming war to the next level.

[Column] Jennifer Feaster: YouTube Content Game: Micro-Influencers vs Macro-Influencers

17-11-2020 | 15:47:00
Influencer marketing has proved to be a worthy investment for brands: in a recent Twitter survey, 49% of responders said they rely on influencer recommendations when making purchases.