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UAE and Saudi Arabia lead world in social media penetration
A global analysis by PlayersTime maps where social media engagement is most concentrated, showing how deeply platforms are embedded in daily routines across continents.
IKEA gamifies rest with phone sleep challenge
The collection invites customers to take part in the Phone Sleep Challenge, which gamifies rest through the IKEA app. Each mini bed is equipped with NFC technology that tracks how long a phone stays “asleep.”
Dubai Media selects Comcast Technology Solutions for streaming upgrade
The service will carry Dubai Media’s full range of channels, including Dubai TV and Dubai Sports, with a rollout planned later this year.
Flourish named CRM agency of record for Samsung Gulf
The partnership will cover Samsung Gulf’s operations across the UAE, Qatar, Kuwait, Oman and Bahrain.
Aldar and Pep Guardiola redefine building excellence in new ad
The campaign was delivered through Genero’s creative platform, which enabled Aldar to connect with world-class creative talent and ultimately receive an exceptional concept from Lobster.
Elevision and VIOOH launch programmatic DOOH across UAE and UK
The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360.
ItsHerWay turns miscarriage grief into corporate action with moving campaign
The Leave of Absence the first corporate pledge in the region calling on companies to introduce formal bereavement leave for employees who have experienced a miscarriage.
Marketing and communications agency big group expands into the UAE
With a permanent presence in Dubai and Abu Dhabi, big group is positioned to work closely with existing partners such as Mastercard, while expanding its services to new clients across the Entertainment, Healthcare, and Transport sectors.
TBWA\RAAD appoints Muriel Lechaczynski as Chief Growth Officer
In her new role, Muriel will draw on her extensive experience within the TBWA collective to harness the agency’s Disruption methodology.
Eid Al Etihad 53 campaign by BMW and Serviceplan celebrates UAE’s rich diversity
At its heart lies a partnership with a true national treasure, the legendary perfumer Yusuf Bhai, to craft something extraordinary—Al Watan 1971, a limited-edition fragrance made from ingredients handpicked from every corner of the UAE.
Sanabil Accelerator by 500 Global announce batch 8 startups to foster innovation across the MENA region
500 Global, a multi-stage venture capital firm, and Sanabil Investments (Sanabil), a financial investment company, have announced the eighth batch of the Sanabil Accelerator by 500 Global.
India's Global Startups Club begins international expansion, launches in the UAE
Global Startups Club, India's startup networking ecosystem for early-stage founders, entrepreneurs, and investors, is expanding into international markets with new entry into the UAE - Dubai and Abu Dhabi.
Abu Dhabi-based fintech startup FlapKap secures $34m pre-series A to scale SME financing across MENA
FlapKap, an Abu Dhabi-based fintech startup that provides revenue-based and embedded financing solutions in the MENA region, announced the completion of $34 million in new debt and equity funding.
Al-Futtaim Toyota turns streets into stories for Emirati Women's Day with new campaign
Named “Journey into Herstory,” the campaign honors the influential Emirati women behind iconic streets, such as Sheikha Fatima Bint Mubarak Street and Latifa Bint Hamdan Street, using geo-targeting through Yango Maps.
Masdar partners with Endesa in €1.7 billion renewable energy transaction in Spain
The transaction would see Masdar invest €817 million to acquire a 49.99% stake, with an enterprise value of €1.7 billion, representing one of Spain’s biggest renewable energy deals.
Abu Dhabi Tourism Department celebrates cultural diversity in the 'Be moved in a thousand ways' campaign
DCT Abu Dhabi has created a unique, thought-provoking campaign that resonates globally, amplifying Saadiyat Cultural District’s message that culture elevates us all.
Dubai Media partners with media tech company NEP to exchange expertise in media offering
Dubai Media has signed a memorandum of understanding (MoU), with NEP Group (NEP), a media services provider supporting broadcasters and content creators worldwide, to enhance cooperation and exchange expertise in various media services fields.
Africa Business Communities launches operations in the Middle East
Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.
UAE fintech startup Ziina picks WE ARE Pi as creative and strategic partner
The strategic collaboration is poised to catalyse Ziina's ambitious mission to become a jewel of the UAE, driven by a shared commitment to breakthrough thinking, creativity, and innovation.
Mobility fintech startup Moove secures $100m Series B funding round to accelerate global growth
Moove, the global mobility fintech that democratizes access to vehicle ownership for mobility entrepreneurs, announced it has raised $100 million in a Series B funding round, valuing the company at $750 million.
TCL Dubai crowned Electronics Company of the Year at 2023 International Business Awards
The Stevie Award winners were selected through a meticulous judging process, involving evaluations from over 230 executives worldwide.
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