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Migrante said the campaign was developed in 10 days using an international production team and AI-supported production techniques while maintaining the visual style associated with the Maserati brand.

The episode follows the transformation of Café Friends into Meccanismo, highlighting the changes the venue has undergone alongside the evolving character of the surrounding neighbourhood.

Developed by DUDE Milan, the campaign uses humour to position the product as an alternative rather than a replacement to traditional kebabs.

In this role, Narain will report to Bruno Bertelli and lead the agency’s strategic direction, ensuring its offerings continue to set benchmarks for creativity, excellence, and innovation.

The campaign, featuring more than 30 high-traffic locations and hundreds of placements throughout the city and key travel gateways, will run throughout the Games, with select installations remaining until the end of March after the Paralympics.

The campaign brings the energy and anticipation of the Games into everyday city life, turning streets, squares, and transit hubs into immersive displays.

The film centres on the idea that the desire to go beyond perceived limits often begins in childhood. It reflects on generations who grew up with Lamborghini imagery in their bedrooms, positioning the brand as a recurring symbol of aspiration and future vision.

United Talent Agency has signed the Parmigiano Reggiano Consortium, becoming the product placement agency for the body that represents all producers of the Italian cheese.

The move is part of the company’s strategy to simplify the connected TV (CTV) landscape for advertisers, broadcasters, telcos and publishers.

BBH has been tasked with developing a unique and distinctive position for the brand, that will zag against category tropes to set it apart from the rest of the global coffee category.

We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden.

HAT Music, an AI-driven platform that intelligently connects emerging artists with music professionals including producers, managers, videomakers, and social media specialists, has closed €200k pre-seed funding round

The project, entirely conceived and produced in-house by Dentsu Creative Italy, turned the listening experience into an immersive and ever-evolving visual journey.

Paris-based circular fashion startup Faume, a resale platform for premium and luxury fashion brands,  has raised €8 million funding round.

The global beer brand has launched ‘Bar Dating’ apps in Brazil and Italy, designed to add a fresh twist to a night out by helping consumers find new venues and break free from their ‘usual’.

Sofinnova Partners (Sofinnova), a European life sciences venture capital firm based in Paris, London, and Milan, announced the final close of Sofinnova Biovelocita II.

Created by independent creative agency DUDE, What the VAT? takes an unusually lighthearted approach to a serious matter - illustrating how Fiscozen soothes anxieties around the ‘Partita IVA’ (a tax code required by self-employed businesses and individuals) by streamlining the process.

This significant appointment follows a full year of outstanding service from SAMY Alliance as L’Oréal’s influencer marketing partner in Iberia, as well as work by the agency in other territories such as the UK, the US or regional HQ.

CDP Venture Capital has launched CrossConnect, a new acceleration program fully dedicated to startups developing innovative solutions or services for infrastructure.