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[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns

11-10-2023 | 10:07:00
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Outbrain accelerates sustainability efforts through launch of AI smart-throttling tool

10-10-2023 | 15:22:17
Outbrain Inc. , a technology platform for the open web, has announced a strategic partnership with Cedara, the first end-to-end carbon intelligence platform, to support Outbrain and its customers’ sustainability and decarbonization efforts.

Outbrain and DoubleVerify partner to enhance Onyx campaigns for brand advertisers

04-10-2023 | 14:18:15
Backed by over 15 years of AI-driven prediction technology, Onyx is designed to drive stronger brand impact from in-article video and high-impact display ads by optimizing for user attention.

Outbrain bolsters senior team with two c-suite appointments

26-04-2023 | 16:58:58
The newly-appointed executives will support Outbrain’s growth by building upon the company’s existing technologies and product offerings to align with the evolving needs of publishers, brands, and advertisers.

Outbrain Board of Directors authorizes share repurchase programme

21-12-2022 | 13:02:35
The manner, timing, and actual number of shares repurchased under the program will depend on a variety of factors, including price, general business and market conditions, and other investment opportunities.

dmg media selects Outbrain as exclusive recommendation partner

11-10-2022 | 17:06:32
Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.

European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations

25-03-2022 | 07:58:48
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.

Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal

24-03-2022 | 07:40:44
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.

[Marketing Week] Bob Koigi: Warming up to the metaverse revolution

24-02-2022 | 13:00:00
As the world readies itself for the next tech revolution, consumers are struggling to adapt and understand the Metaverse phenomenon.

Outbrain unveils an AI based campaign optimization tool built for a cookieless world

23-02-2022 | 08:26:04
The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by analyzing data from the advertiser website analytics system.

[Marketing Week] Bob Koigi: Emerging advertising threats

17-02-2022 | 11:45:00
Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.

Outbrain appoints Paul Knegten as new Chief Marketing Officer

16-02-2022 | 07:12:15
Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.

1XL chooses Outbrain as its exclusive recommendation tech partner in multi-year deal

15-02-2022 | 17:06:34
Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.

Outbrain partners with Vivo to provide recommendations across browser newsfeeds

13-01-2022 | 08:06:48
Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.

[Marketing Week] Bob Koigi: Sounding the alarm over surge in holiday advertising fraud

23-12-2021 | 09:15:00
The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

Outbrain expands ad inventory, begins roll out of new Native Header Bidding solution

16-12-2021 | 08:31:00
Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.

[Vacancy] Outbrain is looking for a Programmatic Partnerships Manager

24-11-2021 | 13:27:00
Outbrain is directly looking for a Programmatic Partnerships Manager

[Vacancy] Outbrain is looking for an Office Manager - Part time- (25h)

24-11-2021 | 13:20:00
Outbrain is directly looking for an Office Manager - Part time- (25h)

[Vacancy] Outbrain is looking for a Programmatic Technical Operations Manager

24-11-2021 | 13:13:00
Outbrain is directly looking for a Programmatic Technical Operations Manager

[Vacancy] Outbrain is looking for a Procurement Manager

24-11-2021 | 13:00:00
Outbrain is directly looking for a Procurement Manager

[Vacancy] Outbrain is looking for an Industry Director, Automotive & Technology

24-11-2021 | 12:51:00
Outbrain is directly looking for an Industry Director, Automotive & Technology

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