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Apple increases recycled materials across products
The company outlined the progress in its latest Environmental Progress Report, highlighting advancements in materials, packaging and renewable energy across its global operations.
Apple invests in California Redwood Forest to drive carbon removal
The initiative forms part of the company’s Restore Fund, which now supports two dozen conservation and regenerative agriculture projects across six continents.
Apple Music opens new creative hub in Los Angeles
As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the-art studio space in Los Angeles dedicated to artist-driven content, innovation in audio, and deeper fan connection.
Apple Music partners with Universal Music Group to introduce sound therapy collection
Apple Music is joining forces with Universal Music Group (UMG) to introduce Sound Therapy, an innovative audio wellness collection designed to help listeners attain clearer focus, deeper relaxation, and better sleep.
Apple surpasses 60 percent reduction in global greenhouse gas emissions
The company achieved several other major environmental milestones, including the use of 99 percent recycled rare earth elements in all magnets and 99 percent recycled cobalt in all Apple-designed batteries.
Cannes Lions names Apple creative marketer of the year
This is the second time Apple has been honored with the prestigious honorary Award.
Apple brings Saudi soap opera drama to life with iPhone 16 Pro in Ramadan campaign
The campaign showcases how advanced camera features in iPhone 16 Pro can smooth out life's dramatic moments. The campaign is launching across Saudi Arabia and consists of two spots – ‘The Matchmaker’ and ‘Favorite Son’.
Apple is the 2025 most valuable brand in the world, report
Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021.
Apple Music expands live global radio offering with three new stations
Apple has launched three new live global radio stations on Apple Music. Music fans around the world can now tune in to Apple Música Uno, Apple Music Club, and Apple Music Chill.
[Column] Michiel Frackers: Apple says sorry and Microsoft concludes record CO2 contract
There is one place where they are happy this weekend with all the publicity around Joost Klein and the Eurovision Song Contest and that is at Apple.
[Column] Michiel Frackers: A gigaton industry: CO2 removal
Decarbonization, the removal of carbon, has become a critical tool in the fight against climate change, but it also shows promise as a means of global economic acceleration.
Apple cuts greenhouse gas emissions in half
The milestone marks important progress on the journey toward Apple 2030, the company’s ambitious goal to become carbon neutral across its entire value chain by the end of this decade.
[Column] Michiel Frackers Microsoft and OpenAI have the upper hand, will Google and Apple join forces
Microsoft embeds Inflection.ai and attracts a lot of top talent for its AI-strategy; do Apple and Google answer by bundling Gemini into iPhone?
Apple introduces transcripts for Apple podcasts
With transcripts, users can read the full text of an episode, search the episode for a specific word or phrase, and tap on the text to play the podcast from that point in the episode.
Apple is the world's most valuable brand, report
Apple has achieved exceptional brand value growth this year, increasing by $219billion (74%) to U$517 billion, reclaiming its title as the world's most valuable brand.
[Column] Michiel Frackers: OpenAI gives Google, Amazon and Apple a hard time and Elon Musk had a tough month
Over a hundred million people use an OpenAI service each month, and annualized revenue is over $1.3 billion, a first step toward possible market dominance.
Nokia and Apple sign long-term patent license agreement
Nokia has announced it has signed a new patent cross-license agreement with Apple which will replace the current license that is due to expire at the end of 2023. The terms of the agreement remain confidential between the parties.
Apple experimenting with AI generated language
As the excitement around ChatGPT and generative AI continues, Apple is now reportedly actively exploring AI-based language generation concepts.
Tech downturn slashes billions from value of world's top brands, report
Every year, brand valuation consultancy Brand Finance puts the world's biggest brands to the test, ranking brands across all sectors and countries. The 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking.
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