Mystore launches unified commerce platform for brands, SMEs and enterprises

Mystore, India's pioneering open network marketplace and the top Seller App on the ONDC Network, has launched MystoreNEXT, a next-generation commerce platform built to empower brands, SMEs, and enterprises with an integrated, ready-to-scale digital ecosystem.

Unlike traditional SaaS platforms such as Shopify, Magento, or WooCommerce, which often rely on multiple third-party tools for logistics, payments, and marketing, MystoreNEXT offers a fully integrated, all-in-one, plug-and-play solution for launching and scaling D2C, B2B, and B2B2C commerce. The MystoreNEXT ecosystem comes natively integrated with the ONDC Network, eliminating the need for complex backend integrations and providing brands and sellers immediate access to a fast-growing national buyer base.

MystoreNEXT is designed to help businesses go digital without compromising their brand identity or operational control. It offers branded storefronts, integrated logistics, AI-powered tools (for cataloguing, recommendations, search, and shopping), omnichannel capabilities, and native integration with ONDC Network buyer apps, making it the most advanced and future-ready, cohesive ecosystem.

Kriti Aggarwal, Co-founder, Mystore: "MystoreNEXT is more than just an ecommerce platform, it's a plug-and-play digital commerce ecosystem. We're giving businesses the ability to build their own brand online, access national sales channels via ONDC Network, and go fully digital with zero fragmentation or tech headaches. This is how commerce will work in India going forward- open, unified, and seller-first."

Rajiv Kumar Aggarwal, Founder and CEO, Mystore: "For too long, large enterprises have wrestled with complexity, and small sellers with exclusion. MystoreNEXT changes that. It levels the playing field by offering a unified, plug-and-play ecosystem that simplifies digital commerce without sacrificing control or scalability. We've built it to serve India's diverse commerce landscape, where a weaver and a national brand can both thrive on the same robust tech foundation. This is our vision of inclusive growth, open, intelligent, and built for the next era of ecommerce."

www.mystore.in

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