Marketing Report
Grubhub partners with Instacart to expand grocery options on its platform

Grubhub partners with Instacart to expand grocery options on its platform

Grubhub and Instacart are teaming up to bring a wider selection of grocers, greater convenience, and even better value to Grubhub’s customers. Through this new partnership, Grubhub customers can order from Instacart’s network of more than a thousand national, regional, and local grocery retailers directly through Grubhub’s app and website.

The experience is hosted on Grubhub’s platform, and orders are fulfilled and delivered by Instacart shoppers. To start shopping, customers tap the Grocery icon in the Grubhub app, select a nearby store, add items to their cart, and check out – all while tracking their delivery in real time, just as they would with a traditional Grubhub or Instacart order. The experience begins rolling out on Grubhub today and will be available nationwide where Instacart grocery retailers and services are available by the end of October. Customers will also have access to order from select pharmacies through this partnership in the coming months.

Howard Migdal, CEO, Grubhub: ''This partnership marks an exciting step forward for Grubhub. With nearly 20 million customers and access to over 415,000 restaurants, we’re now expanding our platform to include groceries powered by Instacart – delivering an unmatched level of choice and value. As we strengthen our grocery offering, our Grubhub+ program – already best-in-class for restaurant delivery – becomes even more powerful. By integrating Instacart into our platform, we’re making it easier than ever for customers to get everything they need, from their favorite meals to everyday essentials.''

Ryan Hamburger, Vice President of Commercial Partnerships, Instacart: ''We’re proud to serve as Grubhub’s grocery delivery partner, bringing the Instacart grocery experience directly to millions of Grubhub customers. With our unmatched selection of grocers and our leading technology and fulfillment capabilities, we’re helping Grubhub expand its platform and reach. It’s another way we’re a true grocery technology enablement company – continuously driving value for our retail partners by powering seamless grocery experiences wherever people shop online.''

To celebrate the partnership, Grubhub+ members can enjoy special savings – including $0 standard delivery fees on eligible grocery orders of $25 or more from participating retailers. Plus, all customers can get 30% off up to three grocery orders of $75 or more for the next three months.

www.instacart.com
www.grubhub.com

 


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