Motel wins Riviera Travel agency account

The appointment comes as Riviera Travel continues to expand across the UK, Ireland and North America

Independent creative agency Motel has been appointed agency of record for Riviera Travel following a competitive pitch. The agency will develop a global brand platform and campaign to support the travel company's next phase of growth.

The appointment comes as Riviera Travel continues to expand across the UK, Ireland and North America. Motel has been tasked with creating a brand positioning and creative campaign aimed at strengthening the company's appeal to existing and prospective customers.

Agency to develop global brand platform

Motel was selected for its experience working with travel brands and consumer-focused businesses, including JD Williams. The agency will focus on developing a platform designed to differentiate Riviera Travel in the travel market.

Katy Potten, Head of Brand Strategy, Riviera Travel: "We are entering an exciting chapter for Riviera Travel. Our focus is on building an impactful new creative platform that truly resonates with the next generation of travellers. Motel brings the consumer insight and experience needed to help us build deeper emotional connections with both our loyal guests and new audiences alike."

Appointment supports growth strategy

Riviera Travel said the appointment forms part of its wider five-year growth strategy, with marketing playing a central role in increasing the brand's visibility in international markets.

Matt Luscombe, Chief Executive Officer, Riviera Travel: "Marketing is a vital pillar of our business strategy as we drive forward our ambitious five-year growth plan. To launch this next phase, it is essential that we elevate the Riviera Travel brand, making it more visible and compelling than ever before. Motel is the ideal partner to kickstart this ambition, bringing the creative edge and energy we need to stand out clearly in the market and make an immediate impact on a global scale."

Rob Smith, Founder and Chief Executive Officer at Motel: "When we first met Katy and the team, we came away feeling we'd work brilliantly together. Riviera is a brand perfectly placed to stand out in a category that has become, literally, a sea of same and their ambitions ideally suited Motel's 'thinking from the edge of town."

www.rivieratravel.co.uk

www.motelcompany.com

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