Kimberly-Clark taps Interpublic as global creative partner for family care brands

Kimberly-Clark, the maker of household brands like Kleenex and Huggies, has significantly expanded its partnership with Interpublic, selecting the holding company as its global creative lead for the Family Care and Feminine Care portfolios. This decision includes iconic brands such as Kleenex, Cottonelle, Scott, Andrex, Kotex, and Intimus.

Bringing together over a dozen agencies across 20+ countries, including teams led by FCB and MullenLowe with support from McCann in some international markets, the integrated solution reflects the best of what Interpublic and Kimberly-Clark stand for — brave, driven and curious thinking fueled by collaboration and a commitment to creativity.

Philippe Krakowsky, CEO, Interpublic: “This achievement speaks to the talent, learning mindset, and shared focus on creative excellence that defines our company. When fully onboarded, Kimberly-Clark is set to represent one of Interpublic’s top global consumer creative partners, reinforcing the power of our talent-first, creatively-led, and data-centric integration model.”

www.kimberly-clark.com

www.interpublic.com

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