Howatson+Company wins SharkNinja ANZ creative remit

The agency will support the next stage of growth for SharkNinja’s Shark and Ninja brands

Howatson+Company has been appointed creative agency of record for SharkNinja Pty. Ltd. in Australia and New Zealand, adding a major consumer brands account to its portfolio as SharkNinja continues to expand its presence across the region.

The agency will support the next stage of growth for SharkNinja’s Shark and Ninja brands, developing creative work and communications strategies aimed at strengthening brand engagement across Australia and New Zealand. The appointment takes effect immediately.

Howatson+Company secures regional partnership

SharkNinja established its direct Australia and New Zealand business in 2023, moving away from its previous distributorship model. Since then, the company has accelerated the growth of both Shark and Ninja in the market.

Shark focuses on home cleaning and personal care products, while Ninja operates in the kitchen appliance category, offering products designed for cooking, blending, brewing and frozen beverage preparation.

Agency to work within existing roster

Howatson+Company will work alongside SharkNinja ANZ’s existing agency partners, including VaynerMedia for social, Dentsu for media, and The Haus for public relations.

Aby Shukla, managing director, SharkNinja: "The Howatson+Company team impressed us with their understanding of the customer, full funnel comms planning and creative impact. At each stage of the process, they demonstrated their perfect cultural fit with our business. We’re excited to welcome them to SharkNinja ANZ family."

Focus on growth across Australia and New Zealand

The appointment strengthens Howatson+Company’s position in the consumer goods sector and expands its role in supporting brands seeking growth across the Australia and New Zealand markets.

Chris Howatson, founder and CEO, Howatson+Company: "We are delighted to partner with Aby, Ben, and the SharkNinja ANZ team. Their products are beautiful and functional. They’re solving needs and creating new wants. And their ambition is unmatched in the category. We’re proud to support their next phase of growth".

www.howatsonco.com.au

www.sharkninja.com

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