Havas Creative promotes Melissa Tifrere to Chief Production Officer across its New York and Chicago villages

Havas Creative Network has announced the promotion of Melissa Tifrere to Chief Production Officer across its New York and Chicago villages. In her new role, she will lead the production teams and champion talent growth in the North America region.

Since her previous role as Head of Integrated Production, Havas New York, Tifrere has been a key factor in elevating the work of the agency, bringing her brilliant eye to the output in Superbowl work for Silk with Jeremy Renner, an award-winning PSA for the harris project, and a partnership with New York pastry chef Dominique Ansel for NewYork-Presbyterian Hospitals.

Tifrere: "Over the course of my 15-year career, I've had the privilege of collaborating with some of advertising's most creative and innovative artists. It's an honor to expand my role to work with more creators across our North American village and continue to thread the needle throughout all our integrated production models."

Tifrere's remarkable contributions to production craft have been recognized and celebrated with awards from prestigious organizations, including the Cannes Lions International Festival of Creativity, The Emmy's, The One Show, D&AD, and the AICP Awards.

In addition to her remarkable work in the advertising world, she is a dedicated advocate for the industry. Earlier this year, she joined AdGreen as co-chair, alongside other production industry professionals with a goal to reduce the industry's carbon footprint on set.

She supports and mentors emerging talent on both the agency side as well as in the production community, further solidifying her reputation as a thought leader and influencer in advertising.

Dan Lucey, co-CEO and CCO, Havas New York and Myra Nussbaum, President and CCO, Havas Chicago: "We have always prioritized production brilliance and quality content. We're excited to elevate Melissa into a role that will raise the bar on our production capabilities across both offices."

The announcement comes just a few weeks after Havas announced its new Converged operating system at the 2024 Cannes Lions International Festival of Creativity. The network also has an existing partnership with software company Adobe.

Tifrere is based in New York City and reports to Lucey and Nussbaum.

www.havas.com

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