DDB Chicago launches ‘commit to the rainbow’ campaign for Skittles targeting Gen Z
DDB Chicago! The team, in collaboration with Critical Mass, has launched the latest campaign for Skittles that tackles Gen Z’s commitment paralysis with a new spot that dares to ask if you’re committed enough to trade your youth for the candy brand.
Skittles is known for creating pleasantly perplexing experiences for fans, and the brand’s newest campaign, "Commit To The Rainbow. Taste The Rainbow," does just that. Skittles created this new campaign to playfully spotlight what is often dubbed “gen Z's commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible.
Colin Selikow, CCO, DDB Chicago: “We hope that it will “bring a new way to connect with Gen Z in the absurd fashion Skittles is famous for.”
Rankin Carroll, Chief Brand Officer, Mars: "It's all designed to engage people of all ages, including our ever-growing Skittles fan base, as we encourage them to share it further, and 'Commit to the Rainbow' this fall,"
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