Marketing Report

Creation
Wasserman and VAN RYSEL fuel cycling passion with new activation
Covered California and VML debut campaign to expand health coverage access
The Perfume Shop appoints Trouble Maker for festive campaign
Vicky Cole named CEO of VML Latin America
The Guardian launches first major US marketing campaign
Tempo campaign highlights everyday gestures of care
Tubi winks at workplace multitaskers with Productubity launch
DUDE London turns canal trash into fashion treasure
TBWA\Media Arts Lab hires Tim Schoenmaeckers as ECD
[Marketing Week] Bob Koigi: Creators lead marketing investments
New Coldwell Banker ads spotlight home as the foundation of living well
M+C Saatchi UK wins £9m Department for Education teacher campaign brief
Twisted Tea taps culture, flavour and community in Hispanic push
Bars host art campaign on colon cancer symptoms
Channel 4’s Creative Investment Fund acquires Firecrest Films
Creators outpace AI and social in CMO investment plans, report
Lee launches global campaign to reclaim denim authority
Chrysler and PEANUTS celebrate family moments in new campaign
It’s a 10 Haircare rides with Uber Ads to reach beauty shoppers
Content creator economy projected to reach $436 billion by 2029
Brother and DEPT break the mold with playful inkjet campaign