Brau Union partners with Einride to electrify the brewing company’s freight operations across Austria

Brau Union Österreich and freight technology company Einride have announced their partnership in electrifying road freight operations across Austria. Initial operations kicked off in January, showcasing the next step for Brau Union Österreich in reducing CO2 emissions within their supply chain.

Routes for the first wave are now running fully electric between the Göss and Puntigam breweries, the Brau Union Österreich Hub Süd logistics center in Wundschuh to sales and partner warehouses in southern Austria. Utilizing eight vehicles as a first step, around 20 deliveries a day are now powered by electricity from renewable sources¹.

These e-trucks are estimated to save around 400 tons of CO2 over approximately 378,000 kilometers a year². In other words, this first wave in 2025 achieves an estimated emission reduction of about three percent³ of the full primary domestic distribution in Austria. This must be seen as an initial step towards the electrification of freight transport, which still faces challenges, including the availability of an extensive charging infrastructure and the current limitations of e-trucks for long-haul routes.

Partnership picks up speed in 2025

Following this initial wave of deployment, Brau Union Österreich and Einride will further expand the partnership with 20 more e-trucks, adding routes across Vienna, Upper Austria, Lower Austria and Styria, starting later in 2025. This will be supported by the full Einride platform, which includes the 28 electric vehicles4 and charging infrastructure at Hub Süd, all connected and optimized with intelligence from the AI powered Einride Saga operating system.

By the end of 2026 the forecast of the Einride Saga system is an estimated CO2 reduction of 1800 tons of CO₂⁵ or up to thirteen percent of Austria's full primary domestic distribution.

Harald Raidl, Supply Chain Director, Brau Union Österreich: “With Einride, we have a competent partner at our side to take a step forward in the field of electric mobility. In order to advance our goal of reducing emissions in logistics, we are focusing on a variety of measures so that in the future we can use the right drive in more and more areas where we deliver the best beer, be it in the city, in the countryside or in the mountains.

www.brauunion.at

www.einride.tech

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