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AT&T gives nod to the sale of Xandr to Microsoft

23-12-2021 | 06:46:45
The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.

Fresh Media Bulgaria selects Triton Digital to power its streaming audio strategy

23-12-2021 | 06:41:13
Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.

Locala appoints Benvenuto Alfieri as Country Manager Italy

21-12-2021 | 09:15:00
Prior to this appointment as Country Manager at Locala, he served as Growth Director at Friendz, an Italian technology company specializing in consumer-driven marketing and online community activations, for which he led the expansion strategies.

iO acquires Dutch marketing automation agency intoAction

17-12-2021 | 07:25:19
With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.

Triton Digital announces expansion of podcast reports to Canada

17-12-2021 | 06:51:19
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.

[eMarketer] Hulu dominates connected TV ad spend

17-12-2021 | 06:24:33
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.

ICE announces Peter de Mönnink as new CEO

16-12-2021 | 10:43:00
ICE, the world’s first integrated processing hub, has announced that Peter de Mönnink will take the helm as CEO, effective March 2022.

Targetspot deepens investment in mobile gaming with launch of specialist division

16-12-2021 | 08:44:50
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.

Outbrain expands ad inventory, begins roll out of new Native Header Bidding solution

16-12-2021 | 07:31:00
Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.

[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies

16-12-2021 | 06:47:18
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.

Dolce&Gabbana names Havas Media Group as global media agency partner

15-12-2021 | 14:48:16
Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.

Global digital agency Dept launches in Asia Pacific

15-12-2021 | 14:36:00
Founded in Amsterdam in 2015, Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,000 people in seventeen countries across five continents and was the most awarded independent agency at the 2021 Webby Awards.

Deliveroo delivers hyperlocal advertising with Ad-Lib.io

14-12-2021 | 12:45:00
With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates.

[Marketing Report] Bob Koigi: The nexus between advertising and climate change

14-12-2021 | 11:15:00
Advertising has a potential to play a significant role in combating climate change and can be used to educate customers about products and services with a low carbon footprint.  

Marie-Claire Baker appointed GroupM’s Global Chief People Officer

10-12-2021 | 06:57:35
GroupM, WPP’s media investment group, has announced that Marie-Claire Barker has been named Global Chief People Officer, effective January 2022. She succeeds Jennifer Remling, who was appointed WPP’s Chief People Officer in October.

Nielsen enhances identity system for digital ad measurement In 15 markets

10-12-2021 | 06:48:42
Nielsen has announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022.

Hearst Magazines names Shashvat Sinha Senior Vice President of Product and Technology at CDS Global

10-12-2021 | 06:42:50
In his new role, Sinha will be responsible for product management, technology strategy and technical project delivery for CDS.

Hill+Knowlton appoints Grant Toups as first global Chief Technology Officer

09-12-2021 | 06:13:41
Toups will advance H+K’s end-to-end technology and intelligence strategy, building the firm’s ecosystem of technology-based offerings and improving the use of data science and analytics to drive client success and employee growth and experience.

fuboTV completes acquisition of French live TV streaming company Molotov SAS

09-12-2021 | 06:10:38
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.

TikTok reaches 1 billion users in 5 years to be the second-fastest social media app, study

09-12-2021 | 06:07:42
 In the second half of 2021, TikTok boasted that it joined the elite clube of social media applications to reach one billion active users.

Advertising and media solutions company Telmar acquires Helixa

09-12-2021 | 06:01:46
Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.


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