iO acquires Dutch marketing automation agency intoAction
Eindhoven-based intoAction has been acquired by iO (formerly Intracto Group). With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.
This important step reinforces iO’s mission to provide full-service and end-to-end solutions for clients who want to excel in the areas of strategy, content, creation, marketing and technology.
Founded in 2009, intoAction develops sustainable solutions for complex issues in the fields of marketing, sales and service. With over 70 professionals, intoAction helps organisations get the best out of themselves so they can optimally reach, engage and serve their customers: AkzoNobel, ETEX, FrieslandCampina, Philips, Rockfon and Signify, among others. intoAction is ranked among the top 10 Best Medium Workplaces in the Netherlands (#8 Great Place to Work 2021).
René Lammers, CEO, intoAction: "As a specialist agency, we are always looking ahead and spotting market opportunities for our clients. In addition to being specialists, we are also doers, explorers and team players. We want to do even more for our clients than we are doing today. By choosing iO, we can now offer them an even broader range of services, accelerate their growth and offer more growth opportunities for our employees.”
Brian Hirman, Director M&A iO: "From the first meeting with René and Willem (Director of Marketing and Business Development) there was a click. intoAction is an established agency with an impressive track record and an excellent reputation. For all of iO's marketing teams, the affiliation of intoAction is a great step forward because of their vast knowledge and expertise in this area."
Pieter Janssens, CEO iO: "For both iO in general and for our Campus in Eindhoven in particular, intoAction is a very interesting addition as their extensive expertise in digital marketing is extremely valuable. With their knowledge, iO will also become a major market player in this particular field in the years to come. We’re sure that this expertise plus their proven experience are a strong contribution to our end-to-end proposition.”
