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 The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR).

Over the next several years, Globo will use Google's experience in data management, artificial intelligence (AI) and machine learning (ML), as well as its global, scalable and secure infrastructure.

The framework’s five focus areas—Brand Safety, Data Ethics, DE&I, Responsible Journalism and Sustainability—signals a new media era where scale serves clients through a commitment to make advertising work better for people.

IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.

With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.

Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.

Working in partnership with Nationaal Media Onderzoek (NMO), representing the interests of the Dutch Media Industry this cross-media measurement solution is the world’s first truly integrated audience measurement programme.

More than 80% of UK-based consumers believe the country needs greater emphasis on self-care following the outbreak of Covid-19 – according to a major piece of research conducted by Hearst UK.

The BBC World Service and AfricaWeb have formed a new digital partnership to offer BBC News text, podcasts, audio and video content in English, Pidgin, Hausa and French to audiences in Ghana and Cameroon.

 The collaboration will leverage Westbrook Media’s creator-driven, innovative storytelling approach by using short films to bridge traditional entertainment with branded content that puts the product at the center of the story.

GroupM, WPP’s media investment group, has announced that Andrew Ruegger has elevated to the role of global president, GroupM Commerce.

Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.

Following the announcement of “ITV AdVentures Invest,” a Media for Equity initiative, ITV has now concluded its first investment in what3words Limited.

The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.

Channel 4 has selected four production companies who will create brand-new digital content aimed at 13-16 year-olds for its Teens strand, to be shared across E4’s social platforms.

Mahendra Durai, who currently serves as chief information officer at Hearst, has been named senior vice president, chief technology officer.

She will take over from CEO David Kenny, who has held the CDO title in addition to CEO, since February 2019.

VICE Audio, the audio storytelling division of VICE Media Group, has announced the launch of two new podcast series: “Strongman”, and “The Crisis,” released in both English and Spanish.

Verizon Media, a global player in innovation, content and commerce, has announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience.

The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits.

Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.