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WPP and Microsoft launch cloud platform to boost creative content production

06-05-2021 | 15:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.

Havas Media launches platform targeting underrepresented content producers

05-05-2021 | 12:13:10
Havas Media Group has launched Meaningful Marketplaces, a new, more impactful way of investing in trusted news sources and minority-owned and operated media.

Hearst UK extends Project Body Love campaign partnership with Philips

05-05-2021 | 12:10:00
Since its initial launch in October 2020, Project Body Love has continuously proven to deliver tangible results, with research proving it has, to date, helped bolster female body confidence by a staggering 42%.

Starcom Australia promotes Rebecca Ho to Head of Investment

04-05-2021 | 13:47:04
Starcom Sydney has announced the promotion of Rebecca Ho to the new role of Head of Investment, effective immediately.

VICE Media Group Names Van Scott as Vice President of US Corporate Communications

04-05-2021 | 13:43:37
Scott, who joins from ABC News, will be responsible for leading VICE Media Group’s US communications strategy across the organization’s entire portfolio.

[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency

03-05-2021 | 13:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.

[Vacancy] MeMo² is looking for a (PowerBI) Data Engineer

03-05-2021 | 10:27:00
MeMo² is directly looking for a (PowerBI) Data Engineer

Amazon Web Services simplifies content production with new digital studio service

30-04-2021 | 15:54:00
With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively.

Verizon Media collaborates with VIZIO to advance Connected TV, omnichannel advertising

29-04-2021 | 14:52:00
The alliance will enable expanded CTV targeting, optimization, and measurement opportunities for Verizon Media’s DSP advertisers, independent of cookies.

Dentsu launches playbook on content solutions for marketers

29-04-2021 | 14:47:55
It introduces Content Symphony dentsu’s content solution and how it is changing the game, supercharging global marketers for some of the world's biggest brands.

Starcom Australia wins Tourism Tasmania media account

28-04-2021 | 14:53:08
Starcom Australia has been appointed by Tourism Tasmania to manage its media account, encompassing strategy, planning, buying and digital media.

Vice Distribution secures new partnership with Pluto TV

28-04-2021 | 14:49:53
VICE Distribution, the global distribution division of VICE Media Group, has secured a new partnership with Pluto TV in the US for 215+ hours of premium non-scripted programming.

WPP launches global data company Choreograph

27-04-2021 | 15:12:02
WPP has announced Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies.

MediaCom unveils new division merging media and creativity to drive brand relevance

27-04-2021 | 15:03:00
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.

[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions

26-04-2021 | 13:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.

Havas Media Group appoints Meghan Grant as Chief Strategy Officer for North America

23-04-2021 | 13:28:00
Based in New York, Grant will report directly to Global CEO Peter Mears and serve on Havas Media’s North American executive leadership team.

WPP taps media in its net zero commitment

22-04-2021 | 13:21:32
On Earth Day, WPP has announced a new commitment to reach net zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030.

Brands should prioritize inclusivity when targeting people with disabilities, study

22-04-2021 | 13:14:00
With a collective global buying power of $8 trillion, this community represents a significant audience for marketers to exclude by default or design.

GARM launches its first measurement report for digital brand safety

21-04-2021 | 11:47:36
The Global Alliance for Responsible Media (GARM) has launched its first report tracking performance on brand safety across seven platforms

Despite a bigger budget, content teams are struggling with technology

20-04-2021 | 14:55:05
In these times of Corona, more and more content teams are starting to work with new software and technology. Extra budget and time are made available to support this development.

Neeraj Khemlani and Endy Mcmahon named President and Co-Heads of CBS News and CBS Television stations

20-04-2021 | 11:47:01
CBS has announced plans to combine the journalistic and business resources of CBS News and the CBS Television Stations into one divisional and leadership structure.


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