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Smartly.io, the social advertising SaaS platform for creative and performance marketers, has announced the acquisition of Ad-Lib.io, the next-generation creative optimization platform.

Numerator, a data and tech company serving the market research space, has acquired HatchTank, a tech-enabled mobile qualitative survey company.

The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.

Fintech startups attracted a record number of users and funds in 2021, marking a turning point for fintech.

AppLovin Corporation, a marketing software company, has announced it has completed the acquisition of Twitter, Inc.’s MoPub business for $1.05 billion in cash.

Force4 Technology Communications, LLC has announced its launch as a trusted and innovative provider of public relations and marketing communications services for B2B high tech companies.

But, how does knowing about the high bounce rate help you? Further complicating matters, each page has its own bounce rate.

Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.

Logitech’s performance resulted in a 36% overall improvement on the Corporate Sustainability Assessment (CSA), with the company scoring 60 out of 100 this year (Score date: Nov. 12, 2021), compared to 44 out of 100 last year.

Following six months of competitive pitching, Boiron has named Havas Media Group as its multimedia partner in France and 12 other European countries.

ViacomCBS and CJ ENM have announced a new strategic partnership that will bring premium entertainment to audiences worldwide with a comprehensive global deal.

The four public service broadcasters have entered into a new Digital UK members’ agreement, marking the first time that the venture has been wholly owned by all four PSBs.

The holidays, in particular, drive a spike in spend and engagement. This spending however has seen a significant rise in fraudulent traffic on online video and CTV since mid-October.

The agreement builds on a decade-long relationship between Xandr, including its predecessor companies, and Microsoft for delivering global digital media solutions for advertisers.

Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.

Prior to this appointment as Country Manager at Locala, he served as Growth Director at Friendz, an Italian technology company specializing in consumer-driven marketing and online community activations, for which he led the expansion strategies.

With the acquisition of intoAction, iO becomes one of the leading digital marketing experts in Adobe Suite, Salesforce, and HubSpot, with (soon) nearly 200 marketing automation specialists in total, spread across several campuses.

Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.

Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.

ICE, the world’s first integrated processing hub, has announced that Peter de Mönnink will take the helm as CEO, effective March 2022.

This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.