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The data proves that OOH provides an exceptional value compared to other mediums with much higher price tags, like TV and video, radio, and banner ads. 

Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.

 This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.

According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.

International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. The move bolsters its cross-border presence and builds on its creative capacity.

US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.

Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.

Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.

Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.

The IPA and ISBA have launched their much-anticipated Pitch Positive Pledge, a joint initiative that seeks to improve the behaviours of agencies and advertisers around pitching for the benefit of its people, the planet and profit.

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.

Cameo for Business is partnering with Snap to create the Snap x Cameo Advertiser Programme, which offers Snapchat brand partners access to Cameo stars creating highly-performant short-form advertising content.

To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.

Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.

Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.

Havas Media Group has become the first agency to offer the Institute of Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost.

WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.

This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend.

Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.

Cooler Screens, which is creating the world's largest in-store digital media, marketing, and merchandising platform, is partnering with Place Exchange, a programmatic technology platform, to reach consumers more effectively at their moment of truth.

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite.