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Google’s existing Privacy Sandbox initiatives only included the Chrome ecosystem. With this latest announcement Google is extending this to the Android ecosystem.

The new self-serve programmatic solution will offer the ability to target consumers by applying audiences based on Walgreens first-party data to campaigns run on each advertiser’s preferred demand-side platform.

Research commissioned by the CMA revealed that 71% of people shopping online had encountered these tactics.

The Public Relations and Communications Association (PRCA) has launched its ninth annual 2022 Digital PR Report examining the growth of digital PR and communications across all sectors.

All TEGNA stations will return to impacted Mediacom homes as soon as possible.

Depreciation of third-party cookies/IDs, across-media addressability constraints and innovations are impacting advertising measurement, bots and fake users are emerging as the newest and greatest threats to the advertising industry.

Ahead of the announcement of the Advertising Agency50 on March 9, 2022, Marketing Report is publishing a series of interviews with nominees. Today we speak with Brian Hirman, Director of M&A at iO.

Knegten will lead Outbrain’s global marketing initiatives and will be instrumental in promoting Outbrain’s global brand.

With this agreement, AdLarge continues its participation in RADAR®, the only Nielsen audio service that provides commercial ratings and is the best available forecast of a network’s audience delivery.

Outbrain Inc. a recommendation platform for the open web, has announced a new, multi-year deal with 1XL, the UK’s largest source of premium digital news media audiences as well as display inventory.

PETs are sophisticated technologies currently used within the insurance and financial industries to maximise data security and minimise the use of personal data.

Every eligible postpaid customer, including those of its b-brand hey! will be able to discover a much faster network experience, at no additional cost.

Feeling the squeeze from dwindling retail investor activity, digital brokers are branching out to keep customers engaged.

Lightspeed Commerce Inc., a commerce platform for merchants around the world to simplify, scale, and create exceptional customer experiences, has announced that Lightspeed eCommerce merchants using the recently acquired Ecwid integration can sell to consumers directly through TikTok.

Growth in the global market is propelled by rapid digitization across various industry verticals, increasing dependence of marketers on consumer data, along with rising penetration of GPS-enabled mobile devices and the internet.

Katarzyna (Kasia) van Hall is an industry-recognized professional with over twenty years of experience in marketing and advertising.

According to the report, this convergence is driven by the fact that 16-34s appear to have reached peak digital penetration and patterns of consumption are levelling out.

Chinese monoliths Tencent and Baidu led the world in VR and AR patent applications in 2020 and 2021.

Over the last year, DoubleVerify, DV,  has uncovered multiple majorConnected TV,  CTV, fraud schemes that had the potential to cost CTV publishers over $144 million annually, at an average of $20 CPM across CTV.

Vodafone Business UC with RingCentral will be rolled out in the UK, Germany, Hong Kong, Italy, Portugal, Singapore, Spain, and Sweden.

Pierre Nelwan and Martine Lemans have been appointed as Managing Directors of Media.Monks' global core hub, where creation and technology come together for digital production.