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Sony Pictures Television to acquire controlling stake in Industrial Media

15-03-2022 | 06:46:00
Sony Pictures Television, SPT, a division of Sony Pictures Entertainment (SPE), has announced an agreement has been signed to acquire Industrial Media, one of the foremost independent nonfiction production companies.

[eMarketer] Meta finds a fitness pipeline in the Apple ecosystem 

15-03-2022 | 06:30:00
The metaverse will finally meet Apple’s walled garden when Oculus Quest 2 headset users receive an update that lets them send their workout data to Apple’s Health app.

Equifax and Team Velocity partner to drive innovative marketing solutions for auto dealers

14-03-2022 | 06:56:39
Equifax and Team Velocity Marketing, a Data Driven Holdings company (DDH), have partnered to deliver an innovative new subscription marketing service for automotive dealers through Team Velocity's recently launched Qualified Customer offering.

[eMarketer] EU, UK to investigate Google and Meta for ad tech antitrust violation

14-03-2022 | 06:31:07
According to eMarketer, the EU has led a global wave of regulation and penalties against Big Tech companies, with search and ad technologies coming under especially severe scrutiny, making this investigation the latest in a series of fines, legal challenges, and penalties that have plagued Big Tech in Europe.

Beata Magdziarz appointed Chief Digital Officer of Havas Media Group

11-03-2022 | 07:06:29
Her main areas of focus include enhancing the efficiency of processes and sales. She was recently in charge of e-commerce and performance-related activities at T-Mobile.

Bloomberg partners with Google Cloud to allow customers access market data feed in real time

11-03-2022 | 06:59:36
Bloomberg is the only financial data provider to enable cloud-native access to tick-for-tick data. B-PIPE offers global real-time access to comprehensive, consolidated market data with industry-leading data normalization and intelligence.

Laura Franses appointed ITV’s first Director of Content Partnerships

11-03-2022 | 06:56:14
Laura will lead the strategy of identifying and securing strategic content partnerships for ITVX, to support ITV’s ambitions to supercharge its presence in streaming.

Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr

10-03-2022 | 06:47:32
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. 

Xandr and Scibids partner to offer customizable, independent AI to paid digital media buyers

09-03-2022 | 06:52:05
The result is a frictionless experience for buyers who are able to activate Scibids’ customizable, privacy-centric, and highly performant ad decisioning.

Castellan appoints  Adam Ozmer to lead global marketing strategy

09-03-2022 | 06:44:42
Castellan Solutions, the largest, global provider of resilience management solutions, has announced the appointment of Adam Ozmer as its new Chief Marketing Officer.

[eMarketer] Streaming services are rapidly branching out and bundling up

09-03-2022 | 06:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.

Visa names Frank Cooper III Global Chief Marketing Officer

08-03-2022 | 07:43:45
Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.

Limelight to acquire Yahoo’s content delivery platform Edgecast

08-03-2022 | 07:31:55
 Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.

[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator

04-03-2022 | 07:58:00
ViacomCBS is directly looking for a Fulltime Images Coordinator

Dept launches its metaverse practice

04-03-2022 | 06:59:18
Dept is currently working with several global brands from fashion, entertainment and commerce, and will be launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.

Omnicom acquires TA Digital to expand global digital transformation capabilities

04-03-2022 | 06:55:33
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

DoubleVerify earns MRC accreditation across its suite of programmatic targeting services

04-03-2022 | 06:51:54
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.

Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services

04-03-2022 | 06:42:44
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.

[eMarketer] How content creators expand their influence beyond social media

04-03-2022 | 06:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.

[Marketing Report] Bob Koigi: The rise and rise of mobile advertising

03-03-2022 | 09:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.

Targetspot launches a new division dedicated to audio advertising innovation within Gaming and In-App environments

03-03-2022 | 06:30:27
Targetspot recently announced the launch of Targetplay, the new Gaming, In-App and innovation division within Targetspot.


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