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Playtika Holding Corp., a mobile games pioneer and interactive entertainment player, and Azerion Group N.V. one of Europe’s largest digital advertising and entertainment media platforms, have announced they have entered into a definitive agreement for Playtika to acquire from Azerion its Youda Games portfolio of games, including social card themed title Governor of Poker 3.

The 2023 Annual Marketing Report surveyed marketers on the implications of the recessionary economic environment, planned media spending, audience data, media mix inclusive of streaming, cross-media measurement challenges and measurement technology.

Advertisers can use these tools to target the appropriate demographics for their ads, make the most of their advertising budgets, and assess the effectiveness of their campaigns. The market is evolving significantly, with various important trends transforming and reshaping the industry.

Omnicom Group Inc. has announced a first-mover collaboration with Amazon Web Services (AWS) to reimagine creativity and accelerate innovation with generative AI foundational models for advertising.

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

With average dwell times of an hour plus, the airport offers unique opportunities to connect consumers with brands.

Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.

TikTok will provide Redbox with top content from the platform which will be featured on over 3,000 video screens on top of Redbox kiosks nationwide, and brands will have the opportunity to advertise alongside it.

The study, It’s All in the Delivery: How Repeating Ads Affects CTV Viewers, Brands & Platforms, leveraged controlled ad effectiveness testing with 1,246 streaming viewers to learn how they felt about repetitive advertising, which is an outlay of programmatic delivery systems and a focused pool of advertisers.

GoWit, an AdTech company delivering individualized, multi-channel Retail Media advertising solutions, has secured an US$ 1 million investment in its first financing round.

Outbrain Inc. has announced Onyx by Outbrain™, a new branding platform designed to maximize business impact of awareness and consideration campaigns. Onyx runs exclusively within dedicated, in-article environments across Outbrain’s premium publisher partners.

As the world recovers from the devastating impacts of COVID-19 that has also redefined the future of living, retail is one of the sectors where the future is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

NVIDIA and WPP have announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.

Despite the significant spike during the Olympics, the overall ad fraud trend was held in check in the U.S., thanks to marketers deploying sophisticated anti-fraud techniques, such as AI and optimization strategies to ensure their ads reach real people. 

Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.

The new data and analysis provide an in-depth look at this generation, the first to be digitally native, and what drives their brand loyalty, including shopping and advertising preferences.

amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.

LG Ad Solutions, a global player in connected TV (CTV) and cross-screen advertising, has released the findings of a new study that found that gamers are more likely to watch free, ad-supported streaming (FAST) than all CTV owners, with nearly two-thirds of gamers spending at least two hours a week streaming via FASTs.

 The new LTK Boost™ advertising solution allows brands to amplify creator collaboration content directly from the creator’s social media handles – leading to higher engagement and conversion.

In a bid to prove its commitment to safe and transparent advertising Google has launched The Ads Transparency Center, which allows users to learn more about the ads they see across its platforms.