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GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.

The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.

Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.

The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.

As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.

The aim: to help students and professionals when choosing technical education and to build a contemporary image of technology.

Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.

Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.

 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.

By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.

As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.

INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.

US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.

ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.

Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.

Publicis Sapient developed the program in partnership with Publicis Groupe.  

Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.

Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory.