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US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.

Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.

As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 

Iberia, Vueling, LEVEL and IAG Cargo have announced that Havas Media Group is its new Global Media Partner, after passing a marketing services review.

Global data and measurement-driven media agency, Essence, has announced the appointment of Anna Berry as its UK Managing Director. Berry has been promoted from SVP Head of Client Services EMEA.

Kantar’s integrated technology, built to measure viewing across all screens, will be installed across the panel in Turkey.

rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a connected TV (CTV) ad platform.

Candid announced that Brand Potential, a UK brand consultancy, is joining the Candid Platform. The founders of Brand Potential Mary Say, Tom Lovett, and Chris Molloy, will join the platform as partners of Candid.

S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.

The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date.

WPP has been named as The Coca-Cola Company’s Global Marketing Network Partner as part of relationship that will span more than 200 markets around the world.

fuboTV Inc., the sports-first live TV streaming platform, has announced it has achieved a significant milestone towards global expansion and entered into a binding agreement to acquire France’s number one live TV streaming company, Molotov SAS.

With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.

VICE and Google Nest have announced their new content collaboration ‘Huisdier Liefde’.

The bespoke campaign represents the first time the iconic coffee shop has partnered with a broadcaster in this way.

ViacomCBS is directly looking for a Media Planning Manager 

Despite predictions of a ”pandemic peak,” streaming adoption continues to gain ground in almost every single region quarter after quarter, according to the Q3 2021 State of Streaming report from Conviva, the continuous measurement platform for streaming media.

Xandr, AT&T’s advanced advertising company and Rakuten Advertising has announced the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP.

 In her role leading BuzzFeed’s global investor relations strategy, Tomkoria will be responsible for building strong relationships with the investment community while communicating BuzzFeed’s long-term vision, business model and financial performance.

Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.