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 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.

By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.

As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.

INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.

US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.

ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster’s output to the platform alongside new bespoke content activations.

Keeping in mind the uncertainties of COVID-19, they are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries.

Publicis Sapient developed the program in partnership with Publicis Groupe.  

Social media and Big Tech are going through a dramatic shift as the economy and state of digital advertising enter uncertain territory, forcing companies to focus on the core of their businesses.

Through the partnership, Yahoo’s omnichannel demand side platform (DSP), will be integrated into the Hivestack supply side platform (SSP), which will allow Yahoo and its clients to access Hivestack’s premium global DOOH inventory.

The release comes at a critical time as retailers and consumer brands experience growing financial pressures from escalating advertising, supply chain and e-commerce delivery costs in parallel with rising inventories and changing consumer demand.

The economic downturn in China will be a factor in dragging down worldwide smartphone shipments in 2022. IDC’s latest forecast is pointing to a 3.5% global decline, per Bloomberg.

According to Data.ai, consumers spent $33 billion on mobile apps in the first quarter of 2022, the biggest ever amount. In just two years, that’s risen by 40%, although the pandemic-related surge in mobile growth is diminishing.

Mindshare, the media services company that is part of WPP, has launched Precisely Human Intelligence (PHI) - a new suite of machine learning products that help brands better understand the motivations, mindsets and emotions that drive consumer decision-making and then buy those audiences at scale.

Jason Kiviat, CPA, the Company’s current Vice President, FP&A and Investor Relations, has been named Ms. Garofalo’s successor as Chief Financial Officer, effective July 1, 2022.

Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has announced a partnership with Hello Media, Korea’s largest digital out of home media provider within hospitals and medical centers.

RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.

Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.

US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.

TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.