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WPP announces its first Campus in Brazil
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
MiQ acquires UK-based privacy-first audience platform for publishers AirGrid
Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.
Political advertising is most effective when optimized across streaming and linear TV, research
The research reveals data insights collected from nearly 20 million impressions and iterates that political advertisers who are still relying solely on TV
Mediacom Hong Kong selects Hivestack to deliver first programmatic digital out of home campaign for Uber Taxi in Hong Kong
Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.
TikTok and DoubleVerify partner to provide post-campaign brand safety for advertisers
Back, in September 2021, DV first announced its partnership with TikTok to measure viewability and invalid traffic.
[Marketing Week] Bob Koigi: The battle for brand value
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.
FM Schmidt appointed President of WPP in Germany
In leading WPP’s third largest market, FM will be instrumental in shaping the company’s business in Germany, supporting agency leadership teams and promoting a strong WPP culture
Hivestack and Tulip Media partner for programmatic digital out of home (DOOH) in China
Hivestack, the world’s independent programmatic digital out of home (DOOH) ad tech company has partnered with Tulip Media, a pioneer and trendsetter for outdoor LED media screens in China.
Hivestack expands business in Brazil by signing new Supply Side Partner RZK Digital
This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
World Out of Home Organization adds nine new members from Europe and Asia
The influx of new Asian members comes at same time as WOO’s highly successful first in-person Regional Forum, covering the APAC region, which was held in Kuala Lumpur a couple of weeks ago.
Advertising services to witness $ 1,332 billion market opportunity by 2032, report
Rising demand for social media advertising services for businesses such as retail, consumer goods, and others is propelling the growth.
[eMarketer] Microsoft mulls ad-supported PCs to boost adoption
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.
[eMarketer] Amazon ad business is profitable, but it’s freezing hiring anyway
Amazon’s stock has fallen sharply since it forecasted a sales growth slowdown for the holiday period.
Azerion acquires [M]media to strengthen Dutch digital advertising foothold
Azerion has announced the acquisition of [M]media, a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space.
Vodafone to launch Europe-wide ad campaign with iPhone 14 nature message
Vodafone will light up Europe with an advertising campaign that will leverage the superior photographic capabilities of the new iPhone 14 to capture nature at is finest, highlighting Vodafone’s use of 100% renewable electricity in its European network
Brandnew Amsterdam appoints Eric van den Wildenberg as Business Director Brand Activation
Eric van den Wildenberg started at Brandnew Amsterdam on October 1, 2022 as Business Director Brand Activation, to strengthen Brandnew Amsterdam's expertise portfolio with specialized brand activation knowledge.
JCDecaux launches full stack ad server with tech partner VIOOH
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.
Finance influencers growing footprint on Instagram and YouTube, report
Emplifi, the customer experience platform, has released social data highlighting a significant rise in growth and activity for finance influencers on Instagram and YouTube between January and August, 2022.
Permutive partners with PubMatic to streamline demand for first-party data
As advertisers seek out privacy-centric addressability solutions, this new partnership makes rich, first-party publisher data more accessible to advertisers and monetizable for publishers.
ChannelAdvisor expands marketplace and advertising channels to help brands drive e-commerce growth
With these new channel integrations, ChannelAdvisor now supports over 360 marketplaces and retail sites globally, enabling brands and retailers to reach new audiences while expanding their selling footprint.
Long-Form TV and streaming advertising are twice as memorable as short-form mobile digital advertising, research
Comcast Advertising conducted the study in partnership with MediaScience, a leading provider of lab-based audience research.
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