Tagresults

Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.

The use of AI with social media management software is one of the major trends supporting the content marketing market.

 The migration represents the first ViacomCBS services to be fully transitioned from satellite to CDN IP—leveraging existing CDN IP infrastructure for service distribution to CBS broadcast stations, DABL affiliates, and Showtime MVPDs throughout their US footprint instead of traditional satellite delivery.

Three senior executives have been appointed to newly created positions at Hearst Media Production Group, which was formed in September 2021 to expand Hearst Television’s original program production and distribution, incorporating existing resources from Litton Entertainment and the weekly syndicated program “Matter of Fact with Soledad O’Brien.”

ViacomCBS Inc. and Comcast Cable have announced the companies have reached comprehensive distribution agreements to deliver ViacomCBS' full portfolio of broadcast, entertainment, news, and sports programming to Xfinity customers.

With NLTV, Estrella will have the capability to analyze household and persons-level data in custom geographies that align with an advertiser’s customer base using a wide range of demographic analysis.

The independent media trading currency offers an alternative designed to underpin advertising transactions between partners on the buy-side and the sell-side.

Rocco B. Commisso, the founder, Chairman and CEO of Mediacom Communications Corporation, has issued the following statement:

Outbrain, a recommendation platform for the open web, has announced an agreement with Vivo, a product-driven, global technology company, to power Vivo’s browser newsfeed with native content.

S 4Capital plc, the tech-led, new era digital advertising and marketing services company, has announced a combination between 4 Mile Analytics and Media.Monks, which significantly expands the capabilities of its Data&digital media practice.

GroupM, WPP’s media investment group, has announced that JiYoung Kim has been named North America’s Chief Product & Services Officer.

Dentsu International has appointed Nnenna Ilomechina as Global Chief Operating Officer. Nnenna joins the business in May 2022, as Neil Gissler retires from the global COO role at dentsu in Q1 2022.

The global pandemic continues to impact ad spend and strategies on social media platforms among marketers and this will be more pronounced in 2022.  This, combined with today’s consumers who uses an average of eight social media platforms is informing a multi-platform approach among advertisers and brands for long-term success.

Muriel joins GroupM from Telefónica where from 2016 – 2022 he held the role of Global Director Customer Experience / Novum.

MediaCom will be donating £50,000 to five charities through GlobalGiving, a non-profit that connects hundreds of smaller, community-led organisations to access the support that they need to make our world a better place.

Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.

Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.

The reigning Formula 1 World Drivers’ Champion Max Verstappen and Viaplay have agreed a multi-year partnership that will see the superstar Dutch driver feature in exclusive content for Viaplay viewers.

Azerion, the digital entertainment and media platform, and Havas Media The Netherlands, part of the global media agency Havas, are reaping the rewards of their partnership.

Cutting Edge Music Holdings has partnered with affiliates of Blantyre Capital to acquire music publishing rights owned by composers who write music for film and TV.

Michael J. Hayes has been promoted to chief operating officer and deputy group head of Hearst Television.