Marketing Report

Tagresults

[eMarketer] Apple will soon bring ads to its Maps, Books, and Podcasts apps

17-08-2022 | 13:00:00
Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.

[Marketing Week] Bob Koigi: How podcasts are powering the audio advertising market

17-08-2022 | 13:00:00
Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.

Global gaming computer market to grow by $50.02 billion by 2026, report

16-08-2022 | 10:50:00
The gaming computer market is poised to grow by $50.02 billion during 2022-2026, accelerating at a Compound Annual Growth Rate of 15.66% during the forecast period.

Global digital advertising market to reach $980.2 billion in 2026, report

16-08-2022 | 10:00:00
Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth.

DEPT acquires Brand and experience design studio ShopTalk

12-08-2022 | 13:19:39
The London-based agency will bolster DEPT®’s creative practice in the UK, while opening up DEPT®’s full service offering to ShopTalk’s existing client base.

Accenture acquires Romp to boost brand transformation capabilities

12-08-2022 | 13:13:08
Accenture has agreed to acquire Romp, a brand and experience agency in Indonesia renowned for its creative talent and innovative services across branding, creative and performance marketing.

[eMarketer] Shoppers prioritize digital wallets for their ability to reduce friction

12-08-2022 | 12:45:26
The pandemic reshaped consumer expectations about the omnichannel shopping journey, which is now often mediated by a retailer’s mobile app.

German operator Ecotel signs distribution agreement with Municall

10-08-2022 | 13:58:00
German operator Ecotel announced it has signed an agreement with sales and consulting company Municall to market cloud and fiber-optic products for business customers.

First BorgWarner fast charging stations installed in Italy

10-08-2022 | 13:13:15
The first units of BorgWarner's new fast-charging station, Iperion-120, have been installed by the Italian service provider Route220 and are ready to support drivers of electric vehicles on their journeys in Italy.

Hivestack signs strategic partnership with PHD Media for DOOH in South Africa

10-08-2022 | 12:36:00
Ad-tech company Hivestack announced a partnership with media and marketing communications agency PHD Media. This partnership enables PHD to integrate programmatic DOOH into the omnichannel strategies.

B2B eCommerce marketplace Virto Commerce announces further expansion to the UK and Ireland

08-08-2022 | 14:56:00
Virto Commerce, a provider of B2B digital commerce solutions, announced further expansion to the UK and Ireland. The move comes after the increased demand for cutting-edge eCommerce technology.

Shekel supplies smart refrigerators to Belgian retailer Colruyt

08-08-2022 | 14:29:00
Shekel, along with U.S. based Parlevel Systems, supplied dozens of smart refrigerators to the Colruyt retail group operating in Belgium, Luxembourg and France. The transaction is estimated at 1M NIS.

Merck KGaA, Darmstadt, Germany and Micron join forces for more sustainable gas solutions in the semiconductor industry

08-08-2022 | 13:05:00
Merck KGaA, Darmstadt, Germany and Micron Technology, an industry leader in innovative memory and storage solutions, join forces to develop gas solutions with a low global warming potential (GWP).

Global social media ad spend jumps 19 per cent year-over-year, study

05-08-2022 | 15:46:55
Emplifi, the unified customer experience platform, revealed the findings of its Q2 2022 analysis of social media spend across thousands of brands worldwide.

Four emerging technologies that will impact digital advertising, Gartner

05-08-2022 | 15:36:54
There are four emerging technologies on the 2022 Gartner, Inc. Hype Cycle for Digital Advertising that are expected to have a transformational impact on digital advertising: artificial intelligence (AI) for marketing, emotion AI, influence engineering, and generative AI.

[eMarketer] Consumers curb media subscriptions as cost of living jumps

05-08-2022 | 15:34:44
Consumers worldwide are rethinking their subscriptions for streaming and other services as they feel the squeeze from inflation and rising interest rates.

Global cloud advertising market to reach $140 billion in 2026, report

04-08-2022 | 14:53:25
A public cloud advertising platform offers services in which multiple organizations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet.

Kantar completes acquisition of StepUp RGM

04-08-2022 | 14:47:35
StepUp will merge with Kantar’s existing XTEL Trade Promotion offering. The combined business will be branded Kantar XTEL and will operate as an independent entity within the Kantar Group.

[eMarketer] Possible growth areas for TikTok

04-08-2022 | 13:58:13
TikTok is considered the go-to platform for discovering new music, which has propelled obscure songs into the Billboard 100 and Spotify Viral 50.

Logitech G and Tencent games partner to advance handheld cloud gaming

03-08-2022 | 15:28:02
Logitech G and Tencent Games have announced a partnership to bring a cloud gaming handheld to market later this year that will combine Logitech G’s expertise in hardware with Tencent Games’ expertise in software services.

Niche unveils first ad-free social media platform geared for Web3

03-08-2022 | 15:16:39
Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation.


 Follow Marketing Report on LinkedIn

 Subscribe to the Marketing Report Newsletter

 Send us your press releases, columns, interviews…

 Join Marketing Report in our LinkedIn Groups



Featured