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Integral Ad Science, IAS), a global player in digital media quality, has announced a first-to-market partnership with Gadsme, a premium in-game advertising platform.

The study looked at how households choose to watch their favorite holiday programming – highlighting the seasonal impact on viewership across program genres, co-viewing and streaming viewership.

OpenAudience allows retailers, consumer brands, data owners and publishers to match their data directly with OpenX's 200 million monthly users across 1,200 publishers.

WPP has announced the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America.

Nielsen ONE Ads is the latest innovation in measurement, providing a consistent, comparable and deduplicated view of ads across screens, and will initially be available in the U.S.

Pioneered by The Trade Desk, UID2 is a new industry-wide approach to identity for the open internet that encourages the use of hashed and salted data to maintain the value exchange of the internet, while aiming to upgrade consumer privacy controls.

While the overall market slows, not all categories will take the same hit. Social media is definitely in trouble, but connected TV (CTV) and retail media are in good shape.

The study, titled “Challenging the ‘One & Done’ Approach,” reveals how critical it is for brands to invest in digital audio creative that culturally connects with multicultural audiences to drive growth.

As the advertising, marketing, communication and media fraternity reflects on the mixed fortunes that 2022 presented, they are expressing divided feelings about what 2023 portends.

AdTechCares––an organization co-founded in 2020 by Amobee and more than 50 partners from across the advertising ecosystem––has partnered with Project Drawdown, a nonprofit organization working to reduce greenhouse gas concentrations in the atmosphere, to launch a global campaign to encourage climate action.

WPP will create a world-class workspace for its people in Atlanta’s historic Old Fourth Ward neighborhood with the development of a new Campus.

Major advertisers believe that their agency partners are still offering great value in 2022, according to new research from the WFA and strategic partner The Observatory International.

The dentsu Global Ad Spend Forecasts for 2023 points to a continued growth, although at less than half the pace seen in 2022 (+8.0%), a trajectory which will see industry advertising investment of approx. US$713.6 billion by the end of this year.

Over the years, Apple has positioned itself as a tech giant and innovating through unique products and services to meet market demand. But behind the rise of the behemoth is the investment in the company’s research and development unit.

IAB Europe, the European-level industry association for the digital and marketing ecosystem has announced the results of a new industry survey on retail media advertising.

Uber is expanding its retail media push into Europe by appointing Paul Wright, who most recently worked for Farfetch and Amazon, to lead Uber Advertising for the UK and Ireland.

The World Out of Home Organization is creating a Global SustainabilityTask Force of hand-picked expert practitioners from all sides of the global industry.

With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 billion by 2023, more brands are adopting D2C models as part of a multichannel approach.

Ad.net, a provider of digital performance advertising through intent-driven marketing for leading brands and agencies, has announced today its purchase of IntentX, the commerce platform for publishers at scale to increase their revenue.

Only one in three marketers indicate they intend to increase programmatic spending next year.

Through this partnership, CJ CGV inventory will be integrated into the Hivestack SSP and will now be available to programmatic buyers worldwide.