Tagresults

Opt Out Advertising is a startup that helps publishers, agencies and advertisers with the transition to cookieless advertising by offering a clean, privacy-friendly way of monetizing opt-out inventory in the online advertising industry.  The Co-founderTom van Bentheim elaborates.

CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.

The partnership will integrate Winkel Media’s data driven and advanced DOOH inventory into the Hivestack Supply Side Platform (SSP) offering advertisers from around the world the opportunity to activate campaigns via both Open Exchange and Private Marketplace deals (PMP). 

The OOH+Mobile campaign, aired in Milan was custom designed to meet the specific needs of KitchenAid and its main aim was to continue and expand the conversation with the target audience.

AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

They are the most progressive, and responsible, generation yet. They have the tools, tenacity and self-awareness to drive the change they feel is so badly needed. 

Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers/suppliers.

The global mobile advertising market size is forecast to grow by $290.16 billion between 2022 and 2027 at a compound annual growth rate of 12.54% according to a report by Technavio.

Viant Technology Inc. a people-based advertising software company, has announced an integration with Scope3, the source of truth for supply chain carbon emissions data.

The survey found that consumers want to see targeted ads, but they also want to understand how advertisers use the information they collect.

WPP and BigCommerce, an Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, have announced a new strategic partnership offering omnichannel solutions to help WPP clients drive growth and maximize sales across hundreds of advertising channels and marketplaces.

Through this partnership, over 300,000 PrestaShop merchants can now easily reach millions of new high-value customers using the Microsoft Ads and Listings module in the PrestaShop Official Addons Marketplace.

MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.

Snap is coming off a tough Q4, and its business outlook is still grim. The company repeatedly mentioned the difficult economic environment, challenges from Apple’s privacy-related changes, and increased competition.

With this announcement WPP is now a Consulting Partner within the Stripe Partner Ecosystem (SPE), a program which provides a comprehensive package of resources and access to industry-leading consulting firms.

Kochava, the real-time data solutions company for omni-channel attribution and measurement, has announced that it and Machine Advertising have agreed to terms for the acquisition of Machine Advertising, a player in app marketing technology.

ITV AdVentures Invest, the company’s Media for Equity division, has partnered with two startup companies, LiveLink and Syrona Health, to launch their first ever TV advertising campaigns as part of ITV’s partnership with Google Startup’s Black Founders Fund.

This expansion of viewability enables advertisers to measure delivery of the DV Authentic Ad™ – a proprietary, MRC-accredited metric that ensures consistent media quality across environments – on CTV.

AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech.

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP.

Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.