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[eMarketer] Microsoft mulls ad-supported PCs to boost adoption

04-11-2022 | 13:37:05
Microsoft Windows is the dominant desktop operating system in the world, but the company has struggled to push adoption of the latest Windows 11 operating system.

Havas Media Group and Samba TV to integrate linear TV into company’s proprietary converged platform

03-11-2022 | 13:42:39
With this partnership, HMG North America will become the first major agency holding company to fully integrate Samba TV’s rich television and gaming viewership data.

Dentsu partners with Decrypt to launch bespoke Web3 learning program for global employees and clients

03-11-2022 | 13:39:04
Dentsu International has announced the development of the industry’s most comprehensive Web3 Center of Excellence (CoE), bringing together respected experts from across dentsu group with leading partners at the cutting-edge of Web3 development and governance.

Advania acquires CLOUDIO to broadens its offering in Denmark

02-11-2022 | 13:25:00
To further broaden its offering in Denmark, Advania has acquired the IT infrastructure, storage and backup specialist CLOUDIO. Advania will continue to build the highest level of IT-services to help customers on their digital journey.

KlearNow expands into Spain to expedite customs clearance

31-10-2022 | 12:56:00
KlearNow, a pioneer in smart logistics as a service (LaaS), announced the company is expanding into Spain to help improve the customs clearance processes at the country's 15 major ports, airports, and cross-border terminals.   

T-Mobile Netherlands deploys Lifemote for home network assurance

28-10-2022 | 15:28:00
Lifemote, the provider of cloud-based AI-driven WiFi Analytics, and T-Mobile Netherlands, the Internet Service Provider (ISP) in the Netherlands, announced the rollout of Lifemote's home analytics software across the T-Mobile Netherlands installed base.

Ovzon receives $2.9m order for its industry-leading SATCOM-as-a-Service

27-10-2022 | 13:14:00
Broadband telecommunications company Ovzon, has received a $2.9 million order for SATCOM-as-a-Service from Global RadioData Communications (GRC), in the United Kingdom.

HOFA launches London's first DAO for art collectors

27-10-2022 | 12:51:44
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.

JCDecaux launches full stack ad server with tech partner VIOOH

27-10-2022 | 11:54:00
JCDecaux Netherlands announces the first full stack ad server solution. A world first for JCDecaux, with more countries to follow soon.

Kantar bridges the gap between demand gen and brand building using AI

26-10-2022 | 13:33:50
Kantar, the global marketing data and analytics company, has introduced brand lift metrics into Link AI for Digital, the first of the company’s next-gen AI predictive tools.

[eMarketer] WhatsApp outage results in a scramble for messaging alternatives

26-10-2022 | 13:08:36
WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.

IRI expands media campaign evaluation to include omnichannel data

25-10-2022 | 11:00:00
This enhancement will deliver more accurate measurement results and increased sales volume projections across omnichannel retail channels.

[eMarketer] Microsoft prepares for second round of layoffs

24-10-2022 | 09:15:00
Microsoft announced layoffs across multiple divisions—and while no official number of job cuts were revealed, a source said it was just under 1,000, per Insider.

Channel 4 unveils all-new digital-first brand, Channel 4.0

20-10-2022 | 14:32:05
The new content destination will be home to masses of fresh new social formats and returners, all rooted in youth culture, with playful mischief at their heart.

[Marketing Week] Bob Koigi: The implications of tightening ad budgets to the industry

19-10-2022 | 15:19:00
Close to 30% of major advertisers say they’re cutting their ad budgets into next year with 74% said the economic downturn is influencing their 2023 budget decisions.

DoubleVerify launches new attention lab to help advertisers maximize campaign performance

19-10-2022 | 14:40:00
The newly-formed, one-of-its-kind DV Attention Lab™ features a multidisciplinary team consisting of data scientists, product experts, and marketing analysts – leveraging an industry-leading technology platform and attention dataset.

Yahoo and DIRECTV Advertising expand advanced TV partnership to include set-top box data

19-10-2022 | 14:37:36
Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols.

Triton Digital unveils new advertising platform, Tap

18-10-2022 | 15:18:35
Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries, has announced a new version of its advertising platform, Tap.

[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets

18-10-2022 | 14:55:49
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.

Nextdoor and Oracle Advertising announce strategic collaboration

17-10-2022 | 10:00:00
Nextdoor, the neighborhood network, and Oracle Advertising, a player in real-time attention analytics, has announced a strategic collaboration that will offer greater transparency and controls to Nextdoor advertisers, helping ensure high-value, optimal ad experiences on the platform.

Netflix selects IAS to provide transparency to its advertising platform

17-10-2022 | 10:00:00
Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.


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