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EssenceMediacom names key global leadership positions for merged agency
The leadership team represents an equitable balance of the brightest and best global leaders from across Essence and MediaCom.
DPG Media becomes co-owner of new streaming platform Whisper
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.
[eMarketer] Spotify is the digital audio platform of choice in the US
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
Flemish media sector joins forces for new cross-media measurement system
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.
Podcast advertising effectiveness is soaring, survey
Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.
[Marketing Week] Bob Koigi: Making a case for carbon neutral advertising
As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.
Netflix to introduce ads
To address the declining growth in subscribers, the company’s executives are considering an ad-supported tier to the service.
Vice Media unveils Metaverse headquarters
The virtual building will be open to multiple VMG businesses including Virtue and VICE and act as a permanent residence for the group in Decentraland.
Italian manufacturer Piaggio selects Publicis Groupe Belgium as media agency
Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.
Adwoa Dadzie named Chief People Officer of Hearst Magazines
Dadzie joins Hearst Magazines with more than 15 years of experience working across various functions in human resources, most recently serving as vice president, head of people experience for the fitness and lifestyle brand SoulCycle.
The Trade Desk adds more publishers to OpenPath initiative connecting them with advertisers
Publishers including BuzzFeed, Los Angeles Times, Forbes, Mediavine and Red Ventures, whose publishing brands include Healthline Media and CNET, have now joined the initiative.
Havas Media partners with the Institute of Advertising Ethics to offer ethics certification to global staff and clients
Havas Media Group has become the first agency to offer the Institute of Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost.
BWZ Media acquires London-based SaaS Lead-Generation Company Crozdesk
Vancouver-based media company Black and White Zebra (BWZ), has announced the acquisition of London, UK-based SaaS lead-generation company Crozdesk, with its newly launched vendor platform SoftwareSelect.
IRI partners with TikTok to provide granular media measurement solutions for advertisers
Through this partnership, IRI will incorporate TikTok's aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix.
DoubleVerify earns accreditation for independent third-party viewability reporting on YouTube
YouTube is a critical channel for advertisers to reach their audiences.
[Marketing week] Bob Koigi: Bridging advertising skills gap
With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.
Quantcast and MediaCom partner to fill skills gap and advertising talent pipeline
Quantcast, a global advertising technology company, has announced a first-of-its-kind partnership with GroupM's MediaCom, whereby MediaCom guarantees qualified applicants who earn a Quantcast Academy certification an interview for open roles at MediaCom.
Xandr enables multiple TV currencies for data-driven linear campaigns
This capability will enable customers to seamlessly activate their preferred viewership or engagement data currency for data-driven linear campaigns using Xandr’s buy and sell-side advanced TV platforms, Invest TV and Monetize TV.
[eMarketer] Rising podcast listenership draws advertising dollars
Podcast listening is up, and advertisers are taking notice. US podcast ad spending is rising at double-digit percentage rates yearly and will top $2 billion next year and reach $3 billion by 2026.
[Vacancy] Global is looking for a Social Media Editor Radio X - London
Global is directly looking for a Social Media Editor Radio X - London
[Vacancy] Global is looking for a Broadcast Journalist - Milton Keynes
Global is directly looking for a Broadcast Journalist - Milton Keynes
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