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Commissioned by ITV AdLabs, ITV’s commercial innovations umbrella, the free Recovery Budget Planner, built using independent data from Magic Numbers, will give advertisers the expected impacts of different advertising budget scenarios in terms of market share, sales and profit.

Nexoya integrates digital advertising channels and connects them with their AI-based solution.

Kantar, the world’s marketing data and analytics company, has announced the launch of Digital Mirror, an advanced analytics solution developed through iLab – the company’s open innovation ecosystem – in partnership with Audiense and Coca-Cola. 

The campaign, that started officially in January is supported by a strategic and creative concept and deployed across a range of online and social media and print advertising.

The partnership demonstrates AiAdvertising's belief in the power of marketer + machine and dedication to propelling traditional advertising into the future.

Einstein GPT will infuse Salesforce’s proprietary AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud, which ingests, harmonizes, and unifies all of a company’s customer data.

The partnership will support Japan’s digital creators by fusing WPP’s scale and digital creative expertise with KDDI’s Web3 expertise, as well as its relationships with IP and content creators.

Wiboot is a French-based startup that combines IOT and AI different stacks in a single integrated platform, allowing professionals to create rapidly their application and maximize their return on investment.  

Ankorstore is an online B2B marketplace connecting brand and retailers all around Europe. Nicolas d'Audiffret the startup’s co-founder explains.

Opt Out Advertising is a startup that helps publishers, agencies and advertisers with the transition to cookieless advertising by offering a clean, privacy-friendly way of monetizing opt-out inventory in the online advertising industry.  The Co-founderTom van Bentheim elaborates.

CoCo is an Austrian social media analysis platform. It helps to increase the effectiveness of advertising campaigns on social networks.

Snapchat has become the first social media platform to join the generative AI frenzy by announcing the release of its own AI chatbot called ‘My AI’ powered by OpenAI’s ChatGPT technology.

The acquisition will support dentsu’s strategy of offering integrated client solutions at the convergence of marketing, technology and consulting, uniting the group’s service offerings like never before.

AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

Pecan AI, a player in AI-based predictive analytics for BI analysts and business teams, has announced the addition of marketing mix modeling (MMM) to its suite of low-code, automated predictive analytics solutions.

Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.

MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering.

In a time where most marketers struggle to become revenue-driven, the demand for data clarity has never been more critical.

Meta recently announced that it is introducing a broadcast-chat feature called Channels on Instagram to allow creators to deepen connections with followers.

The acquisition further expands Accenture’s technology, consulting and regulatory services capabilities, while enhancing its ability to serve specialized banks

The initiative is an important step in Telenor’s journey to become a software and product driven company and will enable improved customer experiences and revenue growth.