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AiAdvertising, Inc., a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) for today's marketing leaders, has become the first to uncover ChatGPT’s commercial applications in AdTech.

 Through a suite of insight-led solutions Hotwire will help technology and innovation companies harness the power of data to optimize strategies, measure impact and enable business growth.

To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.

With Salesforce Net Zero Cloud, organisations can track, analyse and report on Environmental, Social and Governance (ESG) initiatives, including measuring and reducing carbon emissions.

Entravision will provide support, training, lines of credit and local billing to advertisers in the Icelandic market, thereby enabling them to further their business growth.

LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced new hires on the heels of significant revenue growth.

Google entered the chatbot market on Monday with the unveiling of Bard, a clear response to ChatGPT which will launch in the near future and allow users to search via a conversational interface.

Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

Xandr, part of Microsoft Advertising, becomes the first buy- and sell-side platform to activate Permutive standard cohorts, interest-based audience segments that are generated automatically based on publishers’ first-party data.

Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.

The framework reinforces Nokia’s commitment to sustainable growth by ensuring its financing strategy supports the company’s recently enhanced ESG strategy.

The beta launch is the perfect time to create clubs that are based on shared passions in a variety of categories, including travel, tech, fashion, media, wellness, and food.

Botify, a performance marketing platform for organic search, has announced the launch of Botify Activation to empower organizations to regain control of how search engines and consumers find products and services organically online.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “BeatSting,” the first large-scale ad impression fraud scheme to target audio inventory.

Increasing consumer spending and growing global economic activity have caused demand from downstream industries to increase during the period.

Advertisers have been asking the company to concentrate on its main advertising business, which is facing challenges including slackening spending, increased competition from players like TikTok, and Apple's year-and-a-half-old privacy regime.

Lynch’s appointment comes off the back of a year of unprecedented growth for DEPT® globally.

This brings Amazon’s total portfolio to more than 20 GW—that could generate the amount of energy to power 5.3 million U.S. homes—across 401 renewable energy projects in 22 countries.

There’s no release date for these products, and a Google spokesperson said that the company wants to ensure that the tech is helpful and safe before sharing externally.

Advertisers using Amazon DSP can programmatically reach exclusive Amazon audiences across EyeQ, Paramount Global’s premium video advertising platform.

Qcells, owned by Hanwha Solutions headquartered in Seoul, will work with Microsoft to develop solar projects as well as provide panels and engineering, procurement and construction (EPC) services to selected solar projects.