[eMarketer] Hollywood turns to gaming to expand franchises

Blumhouse Productions, the film production company known for producing independent horror films like “The Purge,” “Paranormal Activity,” and “Get Out,” is creating a video game division called Blumhouse Games.

Blumhouse Games says it will seek to work with independent, “original, horror-themed games” for consoles, computers, and mobile devices with budgets of “under $10 million.”

Blumhouse is just one of many traditionally television-and-film oriented media companies expanding into gaming. But while Blumhouse appears to be targeting mid-size independent games, other companies are taking different approaches.

eMarketer posits that creating video games may seem like an obvious route to expand existing film IPs, but it isn’t such a simple process. Game development is far riskier than the average film production—games at scale often take many years to fully release due to unpredictable development costs that can cause budgets to balloon, or lead to years of work disappearing overnight.

Read the full eMarketer article here

www.emarketer.com

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