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Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.

Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.

Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.

These announcements while unique are also poised to benefit content creators.

Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.

The decision follows a review of strategic options after RTL Group received several financially attractive offers for its 48.3 per cent shareholding in Groupe M6.

The marketplace consists of trusted UK publishers with clear Net Zero strategies who have committed to decarbonizing their media supply and adopting GroupM’s framework for measuring and reducing carbon emissions.

TikTok and Loop Media have teamed up to bring the platform’s highly engaging and entertaining content to over 12,500 Loop Players and devices across the United States, inviting patrons of bars, restaurants, retail shops and more to experience the joy of TikTok.

Hearst UK, the premium content and experience business, has announced the appointment of Art Tindsley as Head of HearstX – the business’s recently reimagined experiential division.

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, has announced an expanded collaboration with Xandr, a technology platform that powers a global marketplace for premium advertising, to enable targeted campaign measurement and insights.

Loop Media, Inc. has announced both expanded distribution to NBC Universal’s Peacock streaming service, and new channels for its SONIFI in-room partnership and its Loop for Business service.

DoubleVerify, DV,  a software platform for digital media measurement, data and analytics, has announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN).

Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home.

Pressure is mounting on brands to go beyond existing rules and apply a moral lens to the complex web of data-related marketing practices to develop more responsible, inclusive and ethical data practices.

Agencies to partner with Hivestack for cross-border business include Anima Advertising and NewCom Horizons, as well as Matterkind via omnichannel DSP, The Trade Desk. To

EssenceMediacom, GroupM’s newest media agency that combines Essence and MediaCom, has announced that it has appointed Benjamin Wei as China CEO for the merged agency, which launches in January 2023.

Philips will take over Hearst UK’s dedicated testing facility in St Anne’s Court, Soho in London – the first time a brand has ever taken over the space.

New and lapsed TV brands across the travel industry will be able to access an exclusive ring-fenced fund of £500,000 on a first-come, first-served basis if they meet qualifying criteria.

A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.

Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.

The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.