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In July this year, a proposed global framework for measuring ad-based carbon emissions was introduced as a way one way to reduce the total amount of carbon created by the placement and consumption of advertising.

GroupM, WPP’s media investment group, has announced the creation of a client coalition that unites nearly 20 leading advertisers — collectively representing $10B in global advertising investment — with a shared commitment to accelerate the decarbonization of the world’s media supply chain.

This partnership offering includes omnichannel contextual curation to buyers across CTV, OLV, and display advertising from leading independent data companies.

The new forward-looking solution, named Crisp Retail Data, pipes SKU-level sales and inventory data from over 40 retailers into the Teads platform

Nearly 60% of US adults watch digital video on non-TV devices, like laptops, tablets, and smartphones, every day. That’s up from 54% last year, and 27% in 2013.

Retail Media is the fastest-growing channel for media spend, revolutionizing traditional media hierarchies

Powered by edge computing, AirGrid adds critical publisher-focused technology capabilities and proprietary data to MiQ’s extensive solution suite, accelerating its leadership in shaping the cookieless future for clients.

Additionally, viewers now have access to even more FIFA World Cup™ content, with the launch of Tubi’s exclusive FIFA World Cup™ Linear FAST channel.

Hivestack, the world’s, independent programmatic digital out of home (DOOH) ad tech company has announced the successful delivery of the first programmatic DOOH campaign for Uber Taxi in Hong Kong through their agency Mediacom Hong Kong.

The two selection processes happened in parallel, with guidance by PitchPoint for the creative/strategic agency selection and with guidance by fma Belgium for the media partner.

While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Havas Media Group (HMG) North America has announced the full U.S. rollout of its specialized multicultural media practice to help brands meaningfully engage Hispanic, African American, Asian American and LGBTQIA+ audiences and consumers.

Doubleday will be responsible for driving client-direct partnerships, working across the commercial team’s client categories which include fashion, beauty, food, motors, finance, wellness, travel, technology and entertainment.

 This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).

The report represents the company’s commitment to responsible environmental stewardship and is a coordinated effort to understand, measure and report on Hearst’s carbon footprint.

Channel 4 has announced that from next year it will bring all its channels and services under one ‘Channel 4’ brand to help audiences better navigate the abundance of choice in the digital world.

As part of the changes, Samir Ahmad has been promoted to Director of Group Strategy to lead ITV’s strategy team and Gareth Barr is promoted to Director of Policy and Regulation both reporting to Magnus.

On October 25, 2022, SkyShowtime launched as a streaming service from Paramount and Comcast in the Netherlands.

Paramount and Virgin Media have announced a new multi-year distribution agreement, extending their existing long-term partnership across Paramount's streaming services and linear channels in the UK.

The Public Relations and Communications Association (PRCA) has partnered with JournoLink to help small agencies and freelancers deliver cost-effective media relations.

The appointments come on the heels of a period of continued growth for HMG’s global network as it seeks to transform its strategic offerings to deliver meaningful, outcome-driven, and data-led media experiences.