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Despite the significant spike during the Olympics, the overall ad fraud trend was held in check in the U.S., thanks to marketers deploying sophisticated anti-fraud techniques, such as AI and optimization strategies to ensure their ads reach real people. 

The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy.

As the driving force of the music industry, streaming platforms have seen impressive subscription growth in the past years. With millions of Gen Zs and Millenials who prefer the subscription economy, their revenues and user count have more than doubled.

Meta is expanding its AR ads offering and introducing new Augmented Reality (AR) ad types across Instagram Reels and Facebook Stories as it looks to provide brands with more ways to engage users with immersive ad formats.

This new division will bring together Data, Analytics & Martech and Investment disciplines in NA into one collaborative and integrated team.

With artificial intelligence (AI) emerging as a game-changing technology with the potential to revolutionize virtually every industry, the issue of trust in related systems has become increasingly important.

YouTube is set to launch two new AI-powered music ad solutions aimed at helping advertisers connect with Gen Z audiences.

Paramount Global and Salesforce, the global player in CRM, has announced the launch of Paramount's new diversity reporting platform, which will give the company a more holistic view of the makeup of its production workforce.

The newly-appointed executives will support Outbrain’s growth by building upon the company’s existing technologies and product offerings to align with the evolving needs of publishers, brands, and advertisers.

Havas Media Group (HMG) has announced the hiring of George Papandreopoulos as Global Managing Director of Measurement, and the appointment of Jamie Seltzer as Global Managing Director of Media Experience (Mx) Analytics.

CMSWire CONNECT is the premier event for professionals in digital customer experience, content management, and enterprise collaboration.

amp will join WPP brand and design consultancy, Landor & Fitch, adding to the agency’s expertise in delivering immersive brand identities that transform customer and employee experiences and set brands apart in a competitive marketplace.

The two companies have announced heir new product, RAD Visual Arts, which allows best-in-class creatives to collaborate with brands to develop cultural moments, content, and community through AI-informed visual art.

The channel is available exclusively on Loop-enabled digital-out-of-home (“DOOH”) venues through Loop’s proprietary Loop Player for businesses.

Mediahuis’ investment will allow Smooved to expand its business in the Belgian market and will support the company’s internationalisation. The investment sees Mediahuis taking further steps into the proptech market.

Amazon is the latest big tech company to join the generative AI race, announcing that it is releasing Amazon Bedrock, a suite of generative AI tools to help Amazon Web Service customers.

The acquisition brings one of Canada’s largest & advanced performance, data & analytics agency groups to Havas Media Group.

The migration has helped Unilever—whose over 400 brands are used by 3.4 billion people daily—become a cloud-only enterprise.

Practia will become part of Publicis Sapient, Publicis Groupe’s digital business transformation company.

For the first time anywhere, users of the Adthos Platform can generate complete audio ads from start to finish using AI technology.

Firda, the organisation that came from the merger of ROC Friese Poort and Friesland College, has entrusted the development and management of its platform to iO.