Tagresults

The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic

As emerging technologies shape how businesses interact and do businesses, brands are leveraging these new technologies  to drive growth and efficiency and to creating end-to-end solutions for clients swiftly and efficiently.

Beeyond Media, a programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), announced the close of $10 million seed round.

Samsung Electronics, the world’s TV manufacturer for 17 consecutive years, has announced a partnership with Warner Bros. Pictures that will bring highly-anticipated movie trailers to Neo QLED 8K screens in more than 65,000 retail stores around the world.

Destination Vancouver supports Vancouver’s tourism industry through building destination competitiveness, leading sustainable destination development initiatives and promoting Vancouver in key national, US and International markets to attract leisure travel, meetings and conferences, and other major events to the city.

Under the terms of the agreement, Nielsen will expand its use of Comcast’s return path data (RPD) in its national and local television and cross-media measurement services via its de-duplicated, audience measurement solution, Nielsen One.

Through this new integration, IAS will enable viewability and invalid traffic (IVT) measurement for Criteo’s network of retail media partners, ensuring that marketers are reaching real users and maximizing engagement across this critical channel.

Opus Clip, a generative AI-powered video editing platform, has launched the 2.0 version of its flagship product, after launching last month.

Integral Ad Science (IAS), a global media measurement and optimization platform, announced a new partnership with Criteo, the commerce media company, to enable a first-to-market product for measuring onsite quality metrics for retail media.

Integral Ad Science, a global player in digital media quality, has announced it has enhanced its partnership with YouTube to provide advertisers with industry-leading brand safety and suitability measurement across the online video platform.

Nielsen has announced the launch of its Local Streaming Insights Quarterly Solution; a new report that provides metrics on TV app usage, streaming to the glass, for over 20 major streaming apps at the local market level.

Loop Media now provides businesses with AI generated information to make sure the right content is playing at the right time for the right audience in each location.

Brands have been on a spending spree investing in novel solutions, offerings and strategic partnerships that are seeing them grow their global foothold, win more customers and outsmart each other.

Via this integration with the Hivestack SSP, Grupo IMU is entering the programmatic DOOH landscape for the first time.

The Rijksdienst voor Digitale Infrastructuur (RDI) has awarded two of the nine available FM frequencies to Mediahuis. This award is the result of the auction of FM frequencies for national commercial radio stations that started on 4 July.

The NBC-affiliated television station is the market leader serving the Fort Myers and Naples, Florida, DMA. WBBH-TV also broadcasts the Heroes & Icons network on a digital sub-channel.   

Paramount+ has launched the highly anticipated Paramount+ with ShowTime plan, a cornerstone integration that makes Paramount+ the new streaming home for ShowTime.

The acquisition substantially bolsters dentsu’s creative production capabilities, integrated, full-service offerings and end to end capabilities across all media channels.

As the world recovers from the devastating impacts of COVID-19 that has also redefined the future of living, retail is one of the sectors where the future is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Both Mediahuis Ventures, the venture capital firm of Mediahuis, and French evergreen impact fund “2050” co-leading the seed round. It is Settly’s first investment round after having single-handedly grown to over 50 employees in 7 European countries since its inception in 2019. 

The agency, picking up the award for the second time in four years after winning in 2019, was chosen by a cross-industry panel of international judges for campaigns run in the US, India, the UK and Australia.