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The Video Advertising Bureau (VAB) has examined those questions and more in its new report, Shortening the Path to Purchase: How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

Pecan AI, a player in AI-based predictive analytics for analysts and business teams, has announced that it has been named a Meta Business Partner within the Measurement specialty.

This will allow advertisers to measure YouTube campaigns, leveraging VideoAmp’s currency-grade dataset within one unified platform.

Post Script Media, a business-to-business (B2B) media and market intelligence firm, has announced its expansion of services and rebrand to Latitude Media.

Yahoo has announced new AI tools for Yahoo Mail that expand its existing AI beta experience, including an all-new shopping feature – Shopping Saver. Aiming to save everyone time and money, Yahoo is bringing innovation to the inbox and redefining the user experience.

The acquisition will enhance Accenture’s capabilities in transformational change and further help clients with articulating and activating their vision and change strategies.

IAS’s viewability and invalid traffic (IVT) measurement will be available on Instacart Ads, which partners with more than 5,500 brands.

The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic.

Twilio Segment’s direct integration with Yahoo ConnectID will enable advertisers to future-proof their business and activate first-party data across screens in a cookieless world.

This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

The collaboration will enable all Havas agencies to leverage Adobe generative AI, and more efficiently deliver unparalleled personalized customer experiences.

To celebrate this milestone, DEPT Australia has partnered with the inaugural SXSW Sydney to launch a three day action packed activation – DEPT Garden House.

The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

big group Amsterdam is an independent agency that adds value to people’s lives to provoke brand progress by combining creativity, data, and technology to encompass real connections across every facet of the customer journey.

We partner with ambitious brands and people to create lasting growth; outstanding for your business, brilliant for people and great for the planet.

As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.

Streaming TV advertising is taking a step toward the future. This week, TV advertising agency Marketing Architects launched a new platform for CTV advertisers called Annika Streaming.

For the first time, Vibe enables advertisers to drive brand awareness, measure the impact of their campaign on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.

Outbrain Inc. , a technology platform for the open web, has announced a strategic partnership with Cedara, the first end-to-end carbon intelligence platform, to support Outbrain and its customers’ sustainability and decarbonization efforts.

Entravision, a global advertising solutions, media and technology company serving clients across more than 40 countries, has entered into an international sales partnership with Pinterest, the visual inspiration platform.

The announcement includes the general availability of Amazon Bedrock, a fully managed service that makes foundation models (FMs) from leading AI companies available through a single application programming interface (API).